Tag: twitter social media marketing

Recent data analysis has revealed that age plays an important role in the popularity of these networks.

According to a recent release from Doug Anmuth, an analyst from JPMorgan, there are some significant social media marketing trends being revealed that have to do with the age of the users of the various networks.

What he found was that the user base at Twitter tends to be younger than all other large networks, for example.

At the same time, Anmuth also pointed out that on the other end of these social media marketing trends is that the users of LinkedIn are slightly older than those of other networks. He revealed that Twitter may lean toward the younger users, it still has users across every age range. The heart of its user group in the United States is made up of people between the ages of 13 and 44. The age range representing the largest group of its users is from 25 to 34. That said, 10.1 percent of its users are between the ages of 13 and 17, which represents a sizeable group. Equally, 18.2 percent of its users are 18 to 24 years old.

This knowledge, as well as the ages on other networks, is important to social media marketing trends and campaigns.

The reason is that the fact that there is a difference of this nature from one network to the other could change the way that ads are placed and promotions are expressed from one platform to the next.

To demonstrate the difference, looking at Facebook, it reveals that the user range is considerably broader. Still the largest social network in the world, its largest segment is made up of 25 to 34 year olds, at 19 percent of its American user base. Another 17 percent was represented, each, by the groups of users in the 34 to 44 year old range and the 45 to 54 year olds.

At the other end of the scale, LinkedIn, the professional network, leans much more to an older crowd, with the majority of its American user base made up of people aged 45 through 54. Only 9.6 percent of LinkedIn users were within the 18 to 24 age group. Social media marketing trends may soon need to differ from one network to the next to ensure that they will appeal to the largest groups of users.

The growth over smartphones and tablets could make its IPO price a bargain in the long run.

Twitter, the social media marketing network giant has announced that it intends to increase the proposed price for its initial public offering (IPO) which is expected later on this week.

This helps to illustrate the enthusiasm that the company is experiencing as its IPO grows nearer.

As Twitter talks to prospective institutional investors about its future as a network and in social media marketing, it is clear that they are receiving a considerable response. This has caused buyers to wonder whether they should be looking at this new price as an opportunity.

Last week, it looked as though the price per share would be much different for this social media marketing company.

The IPO stock price had originally been estimated to be somewhere between $17 to $20 per share. This had investors extremely enthusiastic about putting their money behind this social media marketing company, as it appeared clear that the price would rise. However, the bankers from Twitter are now raising the price range so that it will now land between $23 and $25 per share.

That said, even though the new valuation may have cause investors to hesitate before moving forward with the social media marketing company, it does look as though they are still interested. The reluctance, at first, was quite pronounced, but even at the higher end of that price range, it still looks as though it could be quite a profitable opportunity over the longer term.

If one considers the next twelve months for the social media marketing network, it is quite a hefty valuation to have assigned the company. However, as an investment into the future and not into the short term, this could be a substantial chance to watch prices rise.

This is especially true because it is well known that the ads on Twitter have only barely touched on their full potential and that social media marketing is due to explode. Some in the industry have even predicted that Twitter may take Facebook’s position, next year, as the leader among the network giants.