Tag: twitter social media marketing

Social media marketing shift occurs as Twitter angles toward mobile

| April 15, 2013

Social Media Marketing Twitter and MobileRecent research findings have shown that the usage of this network has greatly switched to smartphones.

The findings from a study on social media marketing and usage have just been released, showing that the use of Twitter is rapidly moving away from PCs and is heading toward smartphones and tablets, instead.

Mobile is rapidly becoming the most common place that Twitter is accessed and used.

The survey was conducted by ConsumerMetrix from Strategy Analytics and the results were published within their report, which was entitled “Social Network Profile: Who Uses Twitter?”. This research has provided some interesting information with regards to the direction that social media marketing is taking, as well as the trends regarding the type of device that is being used by consumers to use that platform.

This social media marketing trend could be defining for future campaigns using that network.

The social media marketing and usage study that produced this data was performed from March 2012 through October 2012. What it indicated was that the percentage of people who had been using laptop or desktop computers for tweeting dropped from 77 percent at the start to 64 percent at the end of that period.

It also indicated that the number of users who were tweeting over their smartphones increased from 53 percent at the start of the survey to 64 percent by the end. Equally, among tablet users, tweeting increased from 9 percent in March, to 18 percent in October.

As a whole, the data collected through the social media marketing research offered a clearer image of the proportion of Twitter users who were accessing the service by way of various forms of devices, and that the usage over mobile – be it smartphone or tablet – increased overall from 56 percent to 71 percent.

The Strategy Analytics vice president of digital consumer practice, David Mercer, said “The immediacy of Twitter communications requires devices which are close to hand at every waking moment.” He added that this, by definition, indicates that social media marketing and usage prefer smartphones and tablets. This information could be useful for the development of future efforts to reach and interact with consumers.

Social media marketing revenues from Twitter predicted to break $300 million

| April 1, 2013

Social Media Marketing Twitter RevenuesThe company will be tweeting its way all the way to the bank in 2013 with the most recent forecast.

eMarketer has released its most recent projections regarding the social media marketing revenue that will be generated by Twitter this year, as well as what its ad revenue will be in 2014.

According to these predictions, the forecasts for advertising spending at the network are on their way up.

According to eMarketer’s predictions, in 2013, the social media marketing at Twitter will earn $582.8 million globally. That said, by the end of next year, the global ad revenue at the social network will have increased to almost $1 billion.

This is considered to be a notable turnaround for Twitter and its social media marketing successes.

Until 2011, social media marketing had not been a lucrative enterprise for the microblogging platform, so this is a very meaningful achievement for Twitter to have made.

According to the report that was made by eMarketer, “Advertisers have shown more interest in spending money on mobile advertisements on Twitter, and as recent audience figures from multiple research sources analyzed by eMarketer have suggested Twitter’s reach is improving.” The company also stated that it believes that the social network has benefited from the growing mobile focus, when all is said and done.

When competitors such as Facebook and Google+ placed a massive concentration of their efforts and investments on the mobile channel, Twitter seems to have ridden that wave and has been able to enjoy the social media marketing benefits that it has brought along with it. Each of its primary competitors – which currently lead it in revenues as well as in the number of active members worldwide – have implemented a massive expansion of their mobile ad offerings.

These efforts from the competition have managed to convince social media marketing companies to move their spending to mobile. Through this, Twitter has been able to increase the ad revenues that it has been generating through advertising for companies that have already been convinced partly due to the investments of the competition. Now it is hoping to continue along this trend in order to nearly double its ad revenues before the end of next year.