Tag: tumblr

Tumblr takes a step into the mobile commerce space

Tumblr brings a new feature to its mobile app that may be welcomed by its users

Prominent social media network Tumblr is introducing a new feature into its mobile app. The company has been showing some interest in mobile commerce in recent months, but has not yet made an official entry into this sector. The new feature for the mobile app may change that, to some extent, as it will allow mobile users the ability to purchase products from affiliated organizations.

New feature will allow users to shop for products online by clicking buttons supported by retail sites

The Tumblr app will now support Buy, Pledge, and Get Involved buttons, which will be shown when a user links to certain sites, such as Etsy and Artsy. These buttons provide users with a way to look at products offered on these sites and, if interested, purchase these products. The buttons are also used to link to sites like Kickstarter, which offer a chance to fund projects that consumers may find interesting. These projects can range from game development and comics to clean energy.

New feature is only available for Tumblr’s mobile application

Tumblr and Mobile CommerceCurrently, Tumblr’s new buttons are only available for its mobile application. The company has been testing the buttons since December of last year and claims to have seen a significant amount of interest from app users. The company has not yet announced plans to expand the buttons to its web users, but that could change in the coming months, depending on the success of the latest testing phase. Tumblr has not confirmed which companies it has partnered with for the new initiative.

Social media companies are becoming more involved in the mobile commerce space

Mobile commerce has become a powerful force in the social media space. Several companies are taking steps to make it possible for their users to shop for and purchase products on their social media platforms. This has lead to the rise of social commerce, and social media companies are beginning to play a larger role in the retail space than they already did.

Social media marketing taken to a new level on Tumblr

The company has now rolled out mobile app install ads that are distributed as sponsored posts users can share.

Tumblr has just announced its latest in social media marketing over mobile in the form of an ad unit that it is calling its “Tumblr Sponsored Apps,” which will give app publishers the opportunity to target Millennials, who are the primary audience of the blogging service.

That demographic being targeted is also a group that is extremely mobile and that are large app users.

The purpose of the social media marketing will be to help to drive users to Google Play and to the iTunes App Store in order to encourage the download of new mobile apps. This is a type of mobile marketing known as “app install ads” and they have been a serious business on Facebook, and Twitter, the two largest social network rivals of Tumblr. In fact, 85 percent of Facebook’s ad revenue comes from mobile, and that company adopted this type of ad earlier in 2014.

That said, the social media marketing strategy at Tumblr is slightly different from that of Facebook and Twitter.

Social Media Marketing - TumblrThe app install adds are designed to appear as small posts that look somewhat like a card, such as the ones that are found in Twitter streams and Facebook News Feeds. However, they are unrestricted in terms of their format, and are actually posted in the form of sponsored blogs.

The service debuted this week with mobile ads from the Betaworks, Big Fish, and GREE publishers. Their GIFs and photosets were featured, but according to the creative strategy manager at Tumblr, Max Sebala “the sky’s the limit in terms of creative.” Since the ads are actually displayed in the form of blog posts, it makes it possible for readers to share and re-share them throughout the Tumblr network by way of its reblogging feature.

To start, these social media marketing ads will be appearing exclusively on the dashboards of mobile Tumblr users. However, when the content is re-shared, it can be viewed by any user of the blogging network, including both those over mobile and using the service on laptops and desktops.