Tag: Trustev

Few people are using Apple’s mobile payments service

Study shows that Apple Pay continues to struggle to find a foothold with consumers

Relatively few people are using Apple’s new mobile payments service, called Apple Pay, according to a new study from Trustev. Apple released its mobile payments service earlier this year, with the backing of several large retailers and banks. In the United States, the service has struggled to find a foothold among consumers, as they appear to favor other payment services that were also recently released in the country. As a market, mobile payments continues to grow in the U.S., with more consumers favoring paying for products with their smartphones and tablets.

Digital wallets are gaining popularity among consumers

Many mobile payment services operate in the same manner, serving as a form of digital wallet that can store information from consumers and retailers. Digital wallets have become very attractive to consumers because they provide a convenient way to purchase products. A growing number of retailers are beginning to support mobile payments in their physical stores and these digital wallets are becoming quite important to consumers.

20% of iOS users are making use of Apple Pay

Mobile Payments - Apple PayAccording to the study from Trustev, only 20% of people participating in mobile payments in the United States are using Apple Pay. Of those using Apple Pay, 56% have reported that they have used the service once during a typical week. Another 15.3% say they have never used it during their week. While few people may be using Apple Pay, fewer are using other services provided by Google and Samsung. All of these services have been competing for the attention of consumers, but they have struggled to find a foothold with mobile shoppers.

Apple Pay may continue to struggle to find support among consumers

One of the challenges that Apple Pay faces is that it is only available to a very small portion of society. The service can only be used by those with the latest iPhones. While the device has proven to be quite popular among Apple fans, relatively few people have the latest edition of the company’s flagship smartphone.

Mobile payments are growing slowly

Consumers are showing concern for the security and capabilities of mobile payments services

Mobile payments are growing quickly, but consumers are still not convinced that new payment technology will take hold. According to a new survey from Trustev, many consumers are still concerned about the security issues that exist in the mobile payments space and they are not certain that using a payment platform is in their best interests. As such, many have been slow to embrace mobile payments platforms, even if these platforms offer secure and convenient services.

Survey shows 1 in 50 iPhone 6 owners use Apple Pay regularly

according to the survey from Trustev, only one in 50 of the people that own an iPhone 6 actually make use of Apple Pay, Apple’s new mobile payments service, on a regular basis. The platform was released late last year and has managed to find some traction with consumers, but it has yet to become a commercial success. One of the reasons consumers are not showing aggressive interest in mobile payments may be a confidence issue.

Lack of confidence in mobile payments services is leading to low adoption among consumers

Mobile Payments - SlowIn the past, companies releasing new payments services have shown relatively little confidence in these services, which has had a significant impact on consumer adoption. Consumers have expressed concerns over modern payment services as well and this lack of confidence may be making mobile payments, as a whole, unattractive to consumers. Security is another issue that mobile payments faces, and security concerns are beginning to drive consumers away from new payment services.

Payment fraud is a major issue that organizations in the mobile payments field must worry about

Payment fraud is becoming a major concern for those involved in the mobile payments space. According to Chargeback911, payment fraud caused approximately $32 billion in financial damage in the United States in 2014. This is a 38% increase over the damage it had caused in 2013. Fraudulent payments are not restricted to the conventional commerce place, of course, and the mobile payments sector also faces the danger that fraud represents.