Tag: tim cook

Apple’s grasp on the mobile device market in China plummets

Local rivals have been heading up-market while Samsung offers consumers an unbeatable price.

Apple experienced some disappointing news from the mobile device market in China. During the third quarter, the iPhone maker saw a 29 percent drop in revenue compared to the second quarter.

Apple’s revenues from China also saw a surprising drop by a huge 33 percent year over year.

Third financial quarter 2015 revenues had been $13.2 billion in the Chinese mobile device market. This year during the same quarter, there has been a plummet to a much lower $8.8 billion. Tim Cook, CEO of Apple, blamed the slowing growth of the country’s economy as a primary reason for the nosedive in revenues.

Apple had once held the coveted place as the “it” brand in the Chinese mobile device market.

Mobile Device Market China - Chinese FlagHowever, local mobile device companies have been placing a massive focus on their brand image efforts. This has allowed many of them to grow from the level of cheap basic phone to upmarket premium smartphone models.

Among the top threats Apple is facing within the mobile phone marketplace in China is Xiaomi. That company has managed to clone a broad spectrum of Apple’s features, designs and even its marketing approach. It has been making every effort to replicate the appeal of Apple while knocking the pins out of the iPhone maker’s position at the same time.

In fact, it raced to replicate two anticipated upcoming iPhone features – that is, the dual cameras and OLED displays. Xiaomi then launched that device on the same day Apple was to announce its drooping revenue results. At the same time, Xiaomi has been working to appeal to the Chinese market to proudly buy local. It has strategically placed a series of billboard ads in the country calling its devices the “Made-in-China smartphones.” This, despite the fact that the majority of iPhones are, in fact, made in China as well.

That said, the Wall Street Journal identified another problem Apple is facing in the mobile phone market in China. Both Oppo and Huawei have launched attractive new premium smartphones to take on the iPhone. They have successfully given consumers another choice of high end device with a more affordable price tag. Following this successful positioning, they have been able to take a slice out of Apple, so to speak.

The American company now holds fifth place in the Chinese smartphone marketplace, behind Huawei, Oppo, Vivo and Xiaomi. Samsung is rapidly approaching by offering its devices with competitive pricing.

Apple makes technology news with possibility of 25 Chinese store locations

The CEO of the company, Tim Cook, recently visited the country to announce the store expansion there.

The maker of the wildly popular iPhone is making technology news yet again, as Tim Cook, Apple’s CEO used his trip to China to announce that the company will be expanding its stores into the country, opening up 25 new locations there.

These 25 new stores will be opening up at a pace that will span over the next two years.

This is considered to be important technology news, as the Chinese market is the largest in the world for mobile tech, and the iPhone has struggled to be able to grab hold of a very large share of that environment due to its premium price tag when compared to the vast array of more affordable competition. These new locations will more than double the number of Apple Stores in the country.

The current technology news reports that there are 15 in the country but that it will be growing by 25 more.

Technology News - Apple storesTim Cook has already been expressing a number of different hopes that have to do with China. Among the more recent announcements have been that the Apple Pay mobile payments service would also be rolling out in the country. This could turn the Chinese population into the largest revenue generator for this American premium mobile device company.

Previously, there has been a certain amount of controversy between China and Apple, as the tech giant had released the latest smartphones, the iPhone 6 and the iPhone 6 Plus, in the country by way of the online stores as well as the retail locations. That said, it was discovered that the iPhone 6 iCloud app had a malicious virus that was sending users to a fraudulent page that saved the credentials of the Chinese users for the iCloud.

That said, the virus did not manage to compromise the servers for the iCloud, which is a bit of positive technology news within that struggle. The iCloud login process had also managed to remain fully intact. This discovery has not yet been officially confirmed, but it would be far from the first mobile security attack that could occur between China and the United States.