Tag: taco bell app

Mobile payments reduce wait times for customers

These technologies can help to shorten lines, which could be promising for many industries.

Typically speaking, people hate waiting in line, and the fact that new data is indicating that mobile payments could help to cut wait times in a meaningful way is starting to boost its appeal to retailers, quick service restaurants, events, and other industries.

Any brand that has a business model based on rapid service will find faster transactions attractive.

In Chicago at the recent Interactive Customer Experience Summit from Networld Media Group, a number of important brands – including MoneyGram International, Dunkin’ Donuts and Taco Bell – came together to discuss the issue of wait times and the ways in which they could improve the customer experience. In their discussions, one of the most common denominators was that mobile payments and m-commerce helped to reduce the amount of time that a customer was required to wait in order to complete their full interaction with the brand for that session.

Taco Bell found that their mobile payments app helped to improve the customer experience in a range of ways.

Mobile Payments Lower Wait TimesAt that fast food company, approximately 75 percent of all of the orders that are taken within their locations are customized. This, according to the Taco Bell Corp associate manager for operations, Veronica Luna. However, when the mobile app was introduced by the brand, what the company discovered was that customers had a tendency to add to their items instead of taking things away. Moreover, the average check amounts are higher among orders made by way of the app.

Furthermore, the company made it possible for customers to speed up their own experiences within the store. The customers who used the mobile app to place their orders were able to use that same app to check in as soon as they arrived at the location. This signaled to employees that the individual had arrived, so that they could begin filling that order and serve them as soon as possible. This reduced the amount of waiting for food prep and meant that the customer never needed to wait in line to actually place the order.

Moreover, with mobile payments, it meant that the customer simply needed to receive the order and leave, instead of needing to wait at a till to complete the transaction. This type of opportunity is starting to be seen to an increasing degree by different companies that are able to reduce the amount of time that customers have to wait while in the physical store locations.

Mobile apps from Taco Bell include location based marketing features

The application uses the GPS built into the device to ensure that food is served fast and hot.

Taco Bell is about to join the latest mobile apps that will be bringing enhancements to ordering functionalities over smartphones and tablets, as they expand the testing of location based marketing and services using GPS technology.

Californian consumers will likely be the first ones who will be able to take advantage of the new app.

Though using location based technology in mobile apps may seem as though it is a little bit risky, as it closes the window for error quite a bit, this does not seem to be the actual experience at the Taco Bell test restaurants, so far. It could seem that people would try to make their food orders on their way to the restaurant and that this would increase the likelihood of long wait times, but so far, those who have tested it are often reporting that their maximum wait times are around two minutes.

Taco Bell is using the design of its mobile apps to better suit the needs of its primary demographic.Mobile Apps - Taco Bell

The consumers who eat at their quick service restaurants the most are, according to Taco Bell, young Millenials. As those are the people who are the most likely to have smartphones and to use them for a greater number of daily activities, it only seems to make sense that restaurants tap into that with location based marketing and services that can help to increase their sales.

Their latest report indicated that among smartphone owners, two out of every five will use their mobile devices for finding a place to eat. Providing these diners with a way to not only find the restaurant locations very easily using GPS technology, but also offering a way to actually order the food while on the go so that it will be ready upon arrival.

Though Taco Bell is not the first company to implement mobile ordering, its mobile apps appear to be the first ones that will be full featured and that provide the ability to order anything from the menu – including customizations of those menu items – while allowing the customer to tell the restaurant when he or she will be arriving at the location to pick it up.