Tag: tablet commerce

New report shows that holiday shopping weekend was a great time for mobile commerce

IBM has released its latest Digital Analytics Benchmark report, which highlights the performance of mobile commerce over the holiday shopping weekend. From Thanksgiving to Cyber Monday, consumers flocked to mobile shopping sites looking for special deals on products that they are interested in. They made use of the mobile services that retail offered during the shopping weekend. This lead to a surge in mobile payments and online shopping in general, according to IBM.

Mobile sales increased by 27.2% this year during the shopping weekend

The report shows that online sales during the holiday shopping weekend increased by 12.6% over what they had been during the same period last year. Mobile sales grew by 27.2%, suggesting that more people opted to spend money through their mobile devices rather than visit physical stores. Some retail stores support mobile payments as well, which some consumers chose to make use of while shopping. The majority of mobile consumers appear to favor shopping online from their mobile device rather than making a payment at a physical store.

Tablet users spent more money online than smartphone users

IBM’s report shows that smartphones lead the way in terms of online traffic. Approximately 28% of all online traffic to retail sites on Cyber Monday came from smartphones, while tablets accounted for 12% of all online traffic. Tablets were able to handle retail websites better than smartphones, however, with tablets accounting for 12.9% of all online sales made from a mobile device. Tablet users were more likely to spend money than smartphone users and would purchase products more frequently.

Some retailers continue to struggle with engaging mobile consumers

The holiday shopping weekend has shown that mobile commerce is a powerful force in the retail sector. Over the past few years, more retailers have been working to engage mobile consumers more effectively. Some have managed to find significant success in this endeavor, while others have failed to connect with mobile consumers, either because of poor services provided or their lack of a mobile website.

Of all of the purchases that were made over the internet, 3 in 10 came from smartphones and tablets.

Thanksgiving and Black Friday brought must-have and can’t-miss deals to consumers across the United States and mobile commerce brought a higher proportion of sales than ever before among all of the purchases that were made online.

Smartphones and tablets were used more than ever before on those two days, according to Adobe.

The latest data published by that company showed that almost 1 out of every 3 purchases that were made on Thanksgiving Day and on Black Friday occurred over mobile commerce. This means that this year more than ever before, consumers had been turning to their smartphones and tablets to browse, discover deals, and actually buy what they found.

The mobile commerce data from Adobe was revealed in its 2014 Digital Index Online Shopping report.

That data suggested that on Thanksgiving Day, 29 percent of sales that took place online occurred over smartphones and tablets. This was an increase from last year’s proportion, which had been 21 percent. At the same time, 27 percent of Black Friday online sales occurred over m-commerce which was an increase over the data from 2013, which was 24 percent.

Smartphones, specifically, traditionally make up a smaller number of the sales that are generated over mobile. This year, they made up 13 percent of the online purchases. That said, this was still a doubling over the figure from last year, which was 7 percent. Tablets made up 16 percent of all online sales during this same period of time, which was a much smaller rise from having been 14 percent, last year.

The data that has been released by Adobe mirrors that of IBM, which came out over the weekend, indicating that 79 percent of sales over mobile commerce came from iOS users. This represented over four times more m-commerce sales than those from Android users, which represented 21 percent. Equally, though, while Android’s share of mobile sales climbed when compared to last year, iOS fell, revealing that while Apple still has a massive lead, it is starting to shrink.