Mobile commerce drove 30 percent of Black Friday online sales

Of all of the purchases that were made over the internet, 3 in 10 came from smartphones and tablets.

Thanksgiving and Black Friday brought must-have and can’t-miss deals to consumers across the United States and mobile commerce brought a higher proportion of sales than ever before among all of the purchases that were made online.

Smartphones and tablets were used more than ever before on those two days, according to Adobe.

The latest data published by that company showed that almost 1 out of every 3 purchases that were made on Thanksgiving Day and on Black Friday occurred over mobile commerce. This means that this year more than ever before, consumers had been turning to their smartphones and tablets to browse, discover deals, and actually buy what they found.

The mobile commerce data from Adobe was revealed in its 2014 Digital Index Online Shopping report.

Mobile Commerce - Black Friday SalesThat data suggested that on Thanksgiving Day, 29 percent of sales that took place online occurred over smartphones and tablets. This was an increase from last year’s proportion, which had been 21 percent. At the same time, 27 percent of Black Friday online sales occurred over m-commerce which was an increase over the data from 2013, which was 24 percent.

Smartphones, specifically, traditionally make up a smaller number of the sales that are generated over mobile. This year, they made up 13 percent of the online purchases. That said, this was still a doubling over the figure from last year, which was 7 percent. Tablets made up 16 percent of all online sales during this same period of time, which was a much smaller rise from having been 14 percent, last year.

The data that has been released by Adobe mirrors that of IBM, which came out over the weekend, indicating that 79 percent of sales over mobile commerce came from iOS users. This represented over four times more m-commerce sales than those from Android users, which represented 21 percent. Equally, though, while Android’s share of mobile sales climbed when compared to last year, iOS fell, revealing that while Apple still has a massive lead, it is starting to shrink.

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