Tag: t commerce

Mobile commerce sales on Christmas led by iOS

| January 2, 2014

This American data was reported in the IBM Digital Analytics Benchmark.

IBM has released its Digital Analytics Benchmark which looked into the mobile commerce sales that occurred on Christmas Day and has revealed that once again the largest number of purchases were made by devices based on Apple’s iOS operating system.

Overall, there was an increase in online shopping in the United States of 16.5 percent over last year.

That said, what they underscored as being most notable was the number of mobile commerce sales and the increase that occurred between Christmas Day last in 2012 and in 2013. Smartphone and tablet based purchases made up 29 percent of all of the online purchases that took place on that day. This was a notable increase from the 21 percent that was seen the year before.

iOS stood out as completely dominant in mobile commerce sales on Christmas Day 2013.Christmas Mobile Ciommerce Shopping Statistics

On that day, iOS came out far stronger than Android. Apple devices were the source of a tremendously higher percentage of the online purchases than those based on the Google operating system. In fact, the iOS share was five times greater than that of Android. Among all online sales, Apple’s devices were the source of 23 percent, and Android devices made up 5 percent of the purchases.

When focusing exclusively on mobile commerce sales, iOS devices represented a tremendous 83 percent, in comparison to a measly 16 percent from Android devices. This, despite the fact that the number of Android devices far outnumbers that of Apple devices. Android currently represents 51 percent of the U.S. smartphone market, leaving Apple way behind, but it still looks as though iOS is a market that can be monetized far more easily. Beyond the number of conversions, it is also the amount of traffic that was greater from Apple smartphones and tablets.

Furthermore, it was notable that tablets generated almost a fifth of the number of online sales on Christmas Day. This is much higher than the 9.3 percent from the same day the year before. This is surprising as there are far more smartphones than tablets.

T-commerce may be the most important side of mobile shopping

| December 24, 2013

Overall, the channel has shown growth of approximately 35 percent.

There have been two reports that have recently been published that have indicated that while mobile shopping is taking off, it is likely t-commerce that is having the largest impact in that area.

Smartphones and tablets are becoming an important channel for content consumption.

In this area, they are being used more often for activities such as social networking and viewing videos, but this also involves finding out information about products and comparison shopping. That said, as much as more people shop over mobile as a whole, it looks as though it is t-commerce that is headed toward taking over the channel, despite the fact that its penetration isn’t nearly as great.

Both the number of sales and the value of the purchases is greater over t-commerce than smartphones.

t-commerce mobile shoppingThe first study was from 41st Parameter, and its information shows that there has been an overall increase in mobile shopping from last year to this year. Comparatively, in the whole of ecommerce, there was an increase of 15 percent. Non-mobile online shopping still made up 80 percent of the total purchases, but the share that belonged to smartphones and tablets was still notable, considering that it has increased by 6 percent when compared to the same time last year.

Another study, this one by Adroit Digital, indicated that if given the choice, 55 percent of consumers would replace their desktop computers with a tablet. More than half (52 percent) of tablet owners use their devices for watching television, while another half (50 percent) report that they also used them for seeking out information. Equally, the general manager of the company, Scott German, reported that the popularity of these devices is not surprising.

What they found notable was the shift in behavior toward using the devices for t-commerce, and viewing content, in addition to researching purchases. German stated that “If brand marketers and advertisers don’t have a plan for tablet messaging, advertising, and commerce, they can risk their brand’s relevance.” This is particularly true as 56 percent of tablet users would rather use those devices to engage with ads than on their personal computers.