The streaming video service released a commercial that spoofs the smartwatches that are at the height of tech right now.
Netflix has recently released a commercial in which it has taken advantage of the hype surrounding wearable technology in order to be able to draw more attention to its video streaming services.
The commercial pretends to be introducing a new smartwatch device called the “Netflix Watch”.
The idea behind this pretend device is that owners of this wearable technology will be able to keep watching the streaming video service no matter where they are. Despite the fact that April Fool’s Day has come and gone, this video has still been well received and many are getting quite a laugh out of one of the funniest little pranks that the company has ever released.
The phony wearable technology from Netflix is essentially a wrist band with a smartphone attached to it.
The Netflix Watch is worn just like a regular wrist strap, only it has a full sized smartphone attached to it, supposedly to allow the wearer to be able to continue to view the service regardless of whether or not they are in a location that would allow them to hold the device in their hands. This way, says the commercial, people can watch the shows and movies they like while driving, jogging, and taking part in all sorts of other activities that are clearly inappropriate for video viewing.
The soothing voice of the narrator explains that “It’s the vast world of Netflix right on your wrist.”
When it comes to the timing of the commercial, Netflix has clearly made quite the strategic choice. The Apple Watch has only just recently come available for pre-order, and it will soon be possible for those who have purchased or reserved their own smartwatches to pick them up in stores, on April 24.
With such a large amount of attention focused on the world of wearable technology, the company has slyly ensured that it would be able to keep at least part of the tech news spotlight on itself, regardless of the fact that it doesn’t actually have a smartwatch to offer.
Even though consumers have expressed certain worries and have been resistant, the institution is moving forward.
The chief exec and co-founder of Atom Bank, Mark Mullen, has revealed that the financial institution is looking into a future of banking that uses wearable technology, even though there are worries with regards to the resistance that consumers might have toward it.
Mullen feels that this digital lender from the United Kingdom is ready for an app designed for smartwatches.
Mullen explained that “I think wearable technology has a long-term future in creating an ecosystem of connective technology held together by the cloud.” Apple has already opened up its own Watch for pre-sale and it will be available for purchase later this month. This is expected by many to be the start of the launch of smartwatches into the mainstream market. It is also anticipated that it will be more than just the Atom Bank that will be focusing on creating banking apps for wearables.
Barclay’s has already revealed that it is among the first banks to release a wearable technology app for the Apple Watch.
That Apple Watch app is among the select few that have been made available even before the official launch of the device. The smartwatch app has been designed to let customers check their current account balance no matter where they are.
Mullen explained that through the app that Atom Bank is developing, customers will be capable of using their bank services no matter what device they prefer, regardless of whether it is a smartwatch, a smartphone, or over the traditional internet. He stated that “I think we will be one of many looking to optimise better services. The customer has to buy this technology and it’s about whether we respond or not,” and that “I think the Apple Watch is one example, but portable technology generally has a long way to go.”
According to a report on ft.com, people familiar with the matter have said that the bank intends to bring in at least another £75 million from investors by the summer, ahead of the launch of the banking app.
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