The streaming video service released a commercial that spoofs the smartwatches that are at the height of tech right now.
Netflix has recently released a commercial in which it has taken advantage of the hype surrounding wearable technology in order to be able to draw more attention to its video streaming services.
The commercial pretends to be introducing a new smartwatch device called the “Netflix Watch”.
The idea behind this pretend device is that owners of this wearable technology will be able to keep watching the streaming video service no matter where they are. Despite the fact that April Fool’s Day has come and gone, this video has still been well received and many are getting quite a laugh out of one of the funniest little pranks that the company has ever released.
The phony wearable technology from Netflix is essentially a wrist band with a smartphone attached to it.
The Netflix Watch is worn just like a regular wrist strap, only it has a full sized smartphone attached to it, supposedly to allow the wearer to be able to continue to view the service regardless of whether or not they are in a location that would allow them to hold the device in their hands. This way, says the commercial, people can watch the shows and movies they like while driving, jogging, and taking part in all sorts of other activities that are clearly inappropriate for video viewing.
The soothing voice of the narrator explains that “It’s the vast world of Netflix right on your wrist.”
When it comes to the timing of the commercial, Netflix has clearly made quite the strategic choice. The Apple Watch has only just recently come available for pre-order, and it will soon be possible for those who have purchased or reserved their own smartwatches to pick them up in stores, on April 24.
With such a large amount of attention focused on the world of wearable technology, the company has slyly ensured that it would be able to keep at least part of the tech news spotlight on itself, regardless of the fact that it doesn’t actually have a smartwatch to offer.
About Julie Campbell: With a solid background in writing and translation Julie has built her career on digging up fascinating and hard-hitting news stories. For over a decade, she has focused on the impact of technology on the world of commerce and has taken a specific interest in emerging mobile channels.
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