Tag: smartphone trends

BlackBerry Priv will make or break the company’s hardware, says CEO

The success of the upcoming Android based smartphone will decide whether or not devices are in its future.

According to a statement from CEO John Chen, if the BlackBerry Priv does not manage the become profitable within the span of a year, it will likely mean that the company will step away from the hardware market of smartphones and will turn its attention toward selling secure software on various large mobile platforms.

This statement was made in California at Code Mode while showcasing the next BlackBerry smartphone.

Chen explained that the company is currently in a make or break phase when it comes to its hardware segment. The BlackBerry Priv simply needs to turn a profit next year, “Otherwise, I have to think twice about what I do there.” It looks as though the company is seriously considering a withdrawal from the smartphone hardware market if it doesn’t manage to be successful with its new upcoming Android based device.

That said, Chen has said that he is confident that the BlackBerry Priv has the potential it needs to succeed.

He explained that “Android in the enterprise is a very underserved space. With our connections, our accounts, our security know-how, this has expanded our market. The market wants privacy and security and they also want apps.” Because of this, Chen feels that he has found a place for the company’s hardware that could be a very profitable and a very defining one.

BlackBerry has always been a pioneer within the mobile device space, particularly when it comes to smartphones. In 1999, it was the first to launch a two-way pager, and its cell phone and smartphone handset had long been the dominant player in the marketplace, even among competition from extremely powerful players including Apple, Samsung, and others.

However, the company’s user base bottomed out and the company is still losing money on hardware even though it has strategically outsourced some of its manufacturing to Foxconn in Taiwan.

The hope the company has is that the Android operating system in the BlackBerry Priv will allow it to see successes that simply were not great enough in the recent handsets the company has released, including the Classic and the Passport. Chen’s goal is for a minimum of five million handset shipments per year.

Mobile technology is being used at an addictive rate

A recent study has shown that 1 in every 10 people check their smartphones the moment they wake up.

According to the results of a recent study, one person in ten will use a mobile technology device, such as a smartphone, as soon as they wake up in the morning, and nearly half of all people will check that device a minimum of 50 times per day.

The study involved the participation of 4,000 people and determined that many check mobile devices often.

Nearly half of the people in the Millennial generation will check their mobile technology within the first five minutes of being awake in the morning. Moreover, many people will also check their devices repeatedly throughout the day, at a minimum of 50 times, on average. The habit of checking devices by Millennials will also occur at night, as one in four will check their mobile devices while they’re in bed at night. As a whole, smartphone owners are estimated to check their devices 1.1 billion times per day.

Over one in three people will check their mobile technology devices 25 to 50 times per day.

Mobile Technology - addictive usersAnother 16 percent of people will check their devices over 50 times per day from the time they get up in the morning to when they go to bed at night (this did not include the off chance that someone might wake in the night and check a device).

The study, which was published in the Deloitte Mobile Consumer report, was held in the United Kingdom and was based on a survey of 4,000 people in a range of different age groups and socioeconomic backgrounds.

Beyond the tenth of all people who will check their devices within five minutes of waking, 53 percent of all mobile device owners will check their gadgets within the first 15 minutes of waking up in the morning.

It is currently estimated that 76 percent of all adults in the United Kingdom are smartphone mobile technology owners. This is an increase of 6 percent over what it had been in 2014. Every year, there are over 32 million of the devices purchased in that country, and another 6 million are estimated to be handed down each year.