Tag: smartphone shopping

Branding Brand continues to be favored among merchants in the mobile space

According to the latest Internet Retailer’s 2015 Top 500 Guide, more merchants are using Branding Brand than any other mobile commerce platform. Branding Brand offers mobile commerce services to merchants that are interested in engaging the mobile consumer base. The company presents itself as a “Brand to Everywhere” platform that allows merchants to connect with consumers wherever they may be. Among the services that the company offers is mobile website support and analytics concerning mobile commerce trends.

Company offers popular services to merchants

Branding Brand has become one of the most successful mobile commerce platforms, and has been ranked in the top position of the Internet Retailer Top 500 Guide for four years in a row. More than 200 major brands use the services that the company provides, and these businesses have noted success in engaging mobile consumers in a more effective manner. Branding Brand is expected to continue gaining momentum among merchants in the coming years, especially as more consumers begin to use their mobile devices to purchase products online and in physical stores.

Consumers are becoming more involved in mobile commerce

Mobile commerce has become popular because of its convenience. Mobile shopping services have made it easier for consumers to shop for and purchase products with their smartphones and tablets and people now how the ability to use their devices to purchase products at any time of day, wherever they may be. Companies like Branding Brand are becoming more important to the retail industry, as retailers are beginning to feel pressure to accommodate the needs of mobile consumers, offering them services that allow them to create enjoyable mobile shopping experiences.

Competition in the mobile space will increase in the coming years

Branding Brand has managed to beat out competition from other companies, but this competition is expected to become more fierce in the coming years. New startups are bringing innovative services into the mobile commerce space, which are beginning to attract a great deal of attention from retailers. These startups could eventually establish a dominant position in the mobile world, but only time will tell whether or not they manage to retain the loyalty and support of mobile consumers.

Data from Stastita has revealed that consumers are enjoying m-commerce for a growing number of reasons.

Smartphones have undergone a tremendous evolution over the last few years and this has brought about the rapid creation of mobile shopping trends in which consumers buy products and services over those devices when they may previously have purchased them on desktop computers or in person.

That said, even though m-commerce has not been in existence very long, it has undergone considerable changes.

Retailers are coming to realize that consumers expect mobile shopping options to be available to them as a part of the overall buying experience. Those companies are looking for new ways to optimize their offerings to consumers who use smartphones and tablets, among other devices, so that they can find products, compare, look at pricing and availability, and even make the purchase, itself.

Mobile shopping has been found to be beneficial for shoppers and retailers alike, driving it forward.

Through m-commerce, retailers are able to better communicate with shoppers no matter where they are, regardless of whether they are at home, within their own store, or even within the brick and mortar shop of their competition. Consumers are able to more conveniently find the information that they want with regards to a product, including details about its benefits, customer reviews, and prices at various different locations.

Data from Statista has shown that there are some very specific features that consumers enjoy about being able to use mobile commerce to look for and purchase the products and services they want. They include the following:

• 59 percent appreciate the ability to shop regardless of where they are
• 47 percent like to be able to compare product prices while they are in a store
• 33 percent like the speed of mobile shopping
• 25 percent like being able to access retailer websites
• 21 percent like to use apps to shop
• 20 percent like to receive mobile marketing such as digital offers and vouchers
• 12 percent like online payments solutions
• 10 percent liked the discretion
• 9 percent enjoy the ability to pay with their devices while in store