Blinkbox sees business from mobile platforms spike
Blinkbox, a video-on-demand service based in the United Kingdom, has reported that its sales through mobile devices from November to December 2012 jumped 180%. The service is very similar to that of Netflix, but more accommodating to mobile devices, such as smart phones and tablets. In the United Kingdom, Blinkbox has become a very popular service for mobile consumers, many of whom use the service to watch videos while they are traveling or away from home for any extended period of time.
Tablets and game consoles lead to surge in sales
Blinkbox notes that the surge in mobile sales it has seen recently come from a mix of devices, including smart phones, tablets, and game consoles. While the company attributes a significant amount of success to its appeal to smart phone owners, Blinkbox notes that its recent surge is largely due to the rising availability of tablets and game consoles.
Blinkbox able to beat out competitors
During the 2012 holiday season, Blinkbox saw a major influx of new customers. This is likely due to the fact that many people got tablets and new gaming consoles during this time of year as presents. Blinkbox had also instituted several innovative incentives to help attract new users, many of which were greatly successful. The company notes that was able to beat out competitors because it offered access to many of the most recent movies to be released, whereas Netflix users would have to wait months before gaining access to these titles.
Initiatives prove successful for Blinkbox
Last year, Blinkbox launched the Movie Mondays initiative, which gives users a chance to purchase on-demand videos at a significantly lower rate than usual. Blinkbox has recently announced its partnership with Papa John’s Pizza, which will be providing a large pizza at the same rate as Movie Monday videos. This is another incentive designed to attract new customers, as well as retain those that Blinkbox has already managed to capture.
A new research analysis predicts that this achievement will be made by 2015.
The Chinese mobile payments marketplace is starting to show some very promising figures that are suggesting that this could be one of the dominant worldwide players and that it may be one of the examples that are set for other countries regarding the way in which the technologies can be adopted successfully.
The data from a recent report has indicated that China could be ready for an explosion in this area.
Analysys International, a market research firm, has now released the results of its most recent analysis, which has indicated that by 2015, the mobile payments made within the People’s Republic of China will break the $114 billion mark (CNY712.3 billion). This would mean that in two years, the transactions over that channel will be greater in that nation than in any other country in the world.
The mobile payments report also indicated additional achievements within the next two years.
Beyond the total value of the transactions themselves, Analysis International is also projecting that by 2015, the payments made over third party internet platforms will reach $2.24 trillion (CHY 13.92 trillion), as per the report that was made in China Tech News.
Once the 2012 license structure was fully implemented, companies offering third party transactions started to boost their presence within the mobile payments marketplace. Furthermore, a growing number of traditional payment organizations are beginning to take their first steps into the digital environment, which is boosting the need for those third party providers. This increase in the number of opportunities is further encouraging the growth of the number of those enterprises.
Similarly, the report explained that the recent establishment of the mobile payments standards are having a considerable impact on the marketplace. This made it possible for foreign investors to be able to take their own steps into the smartphone and tablet marketplaces. This is allowing for a much more rapid development of the technology and is boosting the public awareness. The result is that device users are building their acceptance of the transaction method and are starting to choose those options when it comes time to make a purchase.
