Tag: smartphone payments

Personal data and how it is collected to cause problems for mobile payments

Data is extremely valuable in the mobile world. There are many kinds of data that can be considered valuable, from sales figures to marketing engagement, but the most important data in the mobile space is a consumer’s personal information. Typically, this information is considered private in the physical world, but is available in abundance online. Mobile payments, marketing, games, and a vast multitude of other mobile-centric activities collect this personal information for one purpose or another. Privacy is quickly becoming one of the most significant issues facing mobile consumers today.

Survey highlights consumer attitude concerning privacy

MEF, a global trade association, has released a new report entitled “Global Privacy Survey 2013.” The report highlights the attitude that consumers have regarding privacy and how their personal information may be being used in the mobile space. Data has helped the mobile world becomes more defined, providing developers with ways to create new, more intuitive mobile applications. Usually, these applications can either be purchased or attained for free, but a growing number of applications, especially those involving mobile payments, are beginning to exchange services for the acquisition of personal information.

Most consumers want to know how their data is being used

According to the survey, only 37% of consumers feel comfortable with sharing personal data with a mobile application. The majority of consumers consider knowing what kind of information an application is collecting to be important and 71% of consumers want to know how their information is being used. It is common for personal information to be sold to advertisers so that more targeted marketing campaigns can be fashioned. Mobile applications are not expressly required to inform consumers that their personal data is being collected in many countries around the world.

Mobile payments may not thrive if privacy is not addressed

Privacy is a major concern where mobile payments are concerned. Mobile commerce involves the trafficking of a consumer’s financial information, which, if stolen, can be exploited and cause significant monetary damage to a consumer. Mobile payments are becoming very popular among consumers, but if mobile commerce applications cannot become more secure, they may not have a future with consumers.

The credit card giant has broadened its offerings in Europe with two new features.

Visa Europe has just announced that it is adding two new features to its mobile payments offerings, with the addition of Immediate Payments and Multi Currency.

These two new features are meant to make the service more convenient and appealing to users.

These services will make it possible for the mobile payments program from Visa to let users make transactions instantly from their smartphones to any other Visa cardholder on the European continent. That will provide a number of benefits, says Visa, to both the sender and the recipient of the funds.

Visa has stated that these two new mobile payments features will become available before the end of 2013.

The purpose of the Multi Currency mobile payments features, explained Visa, was to make it possible to simplify a process that they called expensive and complex, when it comes to being able to send and receive money over the borders of the various countries throughout Europe.

At the same time, the Immediate Payments feature has already become available within the United Kingdom. This mobile payments option will expand throughout other European markets as the year progresses. It is meant to give consumers the chance to be able to receive funds that are sent through Visa Personal Payments within a span of minutes, instead of having to wait for a much longer and drawn out transaction process.

To be able to take advantage of this mobile payments service, consumers will need register and will need to know both the mobile number and the Visa credit card number of the funds recipient.

According to Sandra Alzetta, the senior vice president of Visa Europe, when discussing the industry and these new additions, “Mobile payments have the potential to fundamentally change the way that people pay and are paid. The new Multi Currency and Immediate Payments features combine the convenience of mobile device use with the ability to send money to 460 million Visa cardholders across Europe, solving a problem that millions of consumers face every day – giving money to another individual easily and securely.”