Tag: smartphone payments

ZooZ introduces new approach on mobile payments

Combined Mobile Paymens and Mobile AdvertisingZooZ combines mobile payments and advertisements

ZooZ, a mobile payment startup, has some ambitious plans when it comes to mobile commerce. Consumers are becoming more integrated with mobile technology, which has made them prime targets for advertisements online. Because these consumers are showing a strong interest in shopping online using their mobile devices, advertisements designed to engage these consumers through such platforms have been quite successful in the past. ZooZ believes that it can increase click-to-buy conversions associated with mobile advertisements with its new mobile payments system.

In-ad payments could streamline mobile commerce

ZooZ has unveiled its new in-ad mobile payments system. The system is designed to work with visible banner advertisements, which are commonly found in a wide variety of mobile applications. When a consumer clicks on these ads, a ZooZ checkout window opens and prompts the user to enter their financial information. This information is used by ZooZ to processes financial transactions. Once this information has been stored, future purchases can be made with just a tap of the finger.

ZooZ aims for convenience

This new system is a spin on the increasingly common in-app purchases that have been swarming the mobile space. These in-app purchases are meant to encourage consumers to participate in mobile payments in some way. ZooZ believes that advertising and mobile commerce can be combined to create an effective mobile payments system that is both convenient for consumers and lucrative for the companies that rely on such systems.

Company could break new ground in mobile commerce field

ZooZ recently rose more than $2 million in its Series A funding, showing that it has acquired a significant amount of support from investors interested in mobile payments. The company has been working to break new ground in mobile commerce by offering innovative services that are yet uncommon in this sector. The company’s new in-ad mobile payments may be a good way to streamline mobile commerce and make it easier for consumers to purchase products they are interested in quickly and efficiently.

Mobile payments iPad app accidentally released by Groupon

Groupon - Mobile Payments App AccidentThe application had been available in the Apple App Store for a few hours but was then removed.

Groupon made dozens of mobile payments headlines, this week, when an app was released for the iPad at the App Store and that looked as though the company would be taking on Square in direct competition, but it the application was soon removed from the website altogether.

This has lead many in the industry to believe that the app was released prematurely.

The iPad mobile payments app had been called the Groupon POS. This looked as though Groupon was declaring itself ready to jump into the tablet transaction arena. The apparent launch of the app spawned a great deal of confusion, as there had not been any form of official announcement to accompany the release.

Though the mobile payments app was clearly live at the store though the company had been silent.

This didn’t stop the Groupon mobile payments app from being noticed, downloaded, and reviewed by a solid handful of people, who have already formed opinions about it, even though it has been removed from the App Store. So far, the consensus on the app that may not be its completed version, was that it is a simple and attractive way to manage business transactions and accept payments at rates that are lower than the competition.

Users found that it was extremely simple and fast for a company to be able to set up its offerings, and that the checkout process should be possible within a matter of seconds. Real-time analytics can be instantly viewed, to allow companies to keep a close eye on how things are doing from one moment to the next.

The Groupon POS mobile payments application can also work with an optional printer and cash drawer, for businesses that are looking for greater simplification and automation of their point of sale. Reviewers have been able to identify a wide variety of different uses for the app and the service, for a broad range of different types of merchants, from cafes to hair salons, and from florists to delis.