Tag: smartphone marketing

Mobile marketing report projects $27 billion size by 2020

| July 22, 2013

The results of the study that was conducted by ReportsnReports are promising for the channel.

A new mobile marketing report has just been released, which indicates that the channel is now primed to produce tremendous revenue generation opportunities for app developers and others in the smartphone and tablet industry over the next few years.

It looked into several different areas and produced a number of projections for seven years of growth.

The mobile marketing report was called “The Mobile & Tablet Advertising Market: 2013-2020”. It suggest that the channel will be an important form of advertising for generating revenues for app developers, mobile platform providers, advertising networks and Mobile Network Operators (MNOs) over the next seven years.

At the moment, mobile marketing remains in its infancy, but it is now set to take off.

Mobile marketing report - growth predictionsCurrently, as the mobile marketing space begins its popularity, it is responsible for approximately $17 billion in revenue every year. The increase in the penetration of smartphones and tablets has considerably increased the number of potential viewers of a given campaign. For that reason, companies are now starting to boost the advertising that they are creating for these devices that are taking an ever larger amount of a user’s time every day.

The ReportsnReports.com study indicates that by the end of 2020, advertising over tablets alone will bring in over $27 billion in revenues worldwide. This will follow a CAGR from 2013 to 2020 of almost 30 percent.

Additional key findings within this mobile commerce report include:

• Growth in click through rates and increased user penetration will cause the tablet segment to overtake the mobile marketing revenues generated by smartphones.
• Once 2020 comes to a close, tablet advertising is expected to bring in over $27 billion in revenue worldwide, and there will be almost 600 million tablet shipments per year.
• Mobile marketing over video will outperform all other categories of apps in terms of the rate of growth. From 2013 to 2020, it will grow at an almost 23% CAGR and revenues from the advertising will make up about $5 billion in that last year.

Mobile marketing explodes in popularity at universities

| July 5, 2013

Institutions of higher education are becoming some of the most common early adopters of the channel.

Mobile marketing technology has a great deal to offer its users, but has still been surprisingly slow in its uptake – when compared with predictions – except among certain very specific early adopters, including universities.

This has surprised many because these institutions are inherently traditional in the majority of their procedures.

The fact is, however, that it is these traditional universities that are leading the way when it comes to mobile marketing. These institutions are working to take advantage of some of the many benefits that this channel has to offer, for example, being able to reach consumers no matter where they happen to be, in real time, as well as obtaining data rich profiles of the individuals and their buying habits.

These mobile marketing benefits provide users with the ability to conduct highly useful analyses of their campaigns.

Mobile Marketing UniversitiesThe result is that they can make sure that their future mobile marketing campaigns will become increasingly targeted and, therefore, likely more effective, as well. Throughout the economic slump and slow recovery, sales have been very low. However, by using the right advertising techniques, companies have been able to experience better performance.

This has been especially true among those that have been using mobile marketing and other smartphone and tablet friendly techniques, as it has allowed them to rise above the competition in terms of interactions with consumers.

Still, many retailers have hesitated to embrace mobile marketing. It could be that they are waiting for NFC technology to take off, as has been promised for some time, or they may be waiting for the penetration of smartphones and tablets to be greater among their customers.

However, what some retailers are discovering, as are universities and colleges, is that there is no need to wait. In order to take advantage of what mobile marketing has to offer, the time is now, rather than later, as the competition is at its lowest, meaning that there is the highest potential for actually attracting the attention of the consumer, which could then lead to a conversion.