Mobile marketing report projects $27 billion size by 2020

The results of the study that was conducted by ReportsnReports are promising for the channel.

A new mobile marketing report has just been released, which indicates that the channel is now primed to produce tremendous revenue generation opportunities for app developers and others in the smartphone and tablet industry over the next few years.

It looked into several different areas and produced a number of projections for seven years of growth.

The mobile marketing report was called “The Mobile & Tablet Advertising Market: 2013-2020”. It suggest that the channel will be an important form of advertising for generating revenues for app developers, mobile platform providers, advertising networks and Mobile Network Operators (MNOs) over the next seven years.

At the moment, mobile marketing remains in its infancy, but it is now set to take off.

Mobile marketing report - growth predictionsCurrently, as the mobile marketing space begins its popularity, it is responsible for approximately $17 billion in revenue every year. The increase in the penetration of smartphones and tablets has considerably increased the number of potential viewers of a given campaign. For that reason, companies are now starting to boost the advertising that they are creating for these devices that are taking an ever larger amount of a user’s time every day.


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The study indicates that by the end of 2020, advertising over tablets alone will bring in over $27 billion in revenues worldwide. This will follow a CAGR from 2013 to 2020 of almost 30 percent.

Additional key findings within this mobile commerce report include:

• Growth in click through rates and increased user penetration will cause the tablet segment to overtake the mobile marketing revenues generated by smartphones.
• Once 2020 comes to a close, tablet advertising is expected to bring in over $27 billion in revenue worldwide, and there will be almost 600 million tablet shipments per year.
• Mobile marketing over video will outperform all other categories of apps in terms of the rate of growth. From 2013 to 2020, it will grow at an almost 23% CAGR and revenues from the advertising will make up about $5 billion in that last year.

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