Tag: samsung

Cutting edge new tech from songs to fingerprint sensing are on their way to their devices.

Among the various barriers that have stood in the way of areas such as m-commerce and payments, has been mobile security, and in an effort to help to provide consumers with a greater sense of confidence, some of the leading tech giants are working on some cutting edge new ways to provide that.

Google, for example, is working on an app that allows typed passwords to be replaced with a user’s unique song.

This mobile security app functions by setting a smartphone next to a tablet or laptop that plays a uniquely generated sound through the device’s speakers. The human ear may or may not be able to hear the unique “song”, but it can be picked up by the smartphone’s microphone. This could, in theory, allow Google to change the way that we think about passwords. The application, itself, was created by Or Zelig, Eran Galili, and ori Kabeli, of Israel. They claim that they created it as “security measures had become overly complicated and annoying.”

At the same time, mobile security news has “confirmed” that the Samsung Galaxy S5 will include a fingerprint sensor.

As the unveiling of the new Galaxy S5 from Samsung is expected next week, rumors are flying, and Sammobile has issued a report that claims that it has “confirmed” that the device will be equipped with a new fingerprint reading technology that will be built into the home button of the smartphone.

The report indicated that the fingerprint sensor feature operates when the finger is used to vertically swipe the pad while it is held flat and the swiping is done at a medium speed. Previous rumors had suggested that the entire screen on the Galaxy S5 would be the equivalent to a single large fingerprint reader. However, this new release indicates that it will be built into the home button in a way that is more comparable to the iPhone S5 from Apple.

Clearly, mobile security is becoming one of the top features that help to expand the appeal of the latest devices. Consumers are starting to feel the need to make their gadgets harder to access by the wrong people, particularly as they are conducting a larger number of sensitive tasks with them.

The largest smartphone manufacturer in the world won’t be spending as much marketing over that channel.

It has recently been revealed that Samsung Electronics, the biggest smartphone maker on the globe, has decided that it won’t be spending as much money on mobile marketing throughout 2014.

This decision has come as a surprise to some as mobile devices are a primary focus of the company.

The reason that was given for cutting back on the mobile marketing budget at Samsung, this year, is that the company plans to reduce that spending in a way that directly reflects its revenues. This, following a massive amount of spending during the fourth quarter during its tremendous promotional campaigns throughout the hot holiday shopping season.

That said, this doesn’t meant that Samsung will be ceasing its mobile marketing, only cutting is budget.

There are other advertising and promotional opportunities that are specifically being leveraged at the moment and that are cutting into the overall budget of the company. For that reason, some changes needed to be made this year to carry them through based on the revenues that are expected throughout that time.

For instance, according to Kim Hyunjoon, the senior vice president at Samsung, the company plans to “actively leverage global sports events such as the Sochi (Winter) Olympics” as well as their channels through retail. However, at the same time, they are working to “try to raise the efficiency of our marketing spend and lower our overall mobile marketing budget to revenue this year compared with last year.”

Kim Hyunjoon made this announcement to analysts as Samsung was releasing its earnings figures. Last year, the company had run a number of exceptionally large campaigns, particularly in the last part of the year. This came as a part of a number of different strategies and often coincided with the launches of a series of new types of mobile devices and gadgets that the company has to offer.

The company does intend to continue with a mobile marketing strategy this year and will maintain its reflection of the earnings it plans to bring in through 2014.