Tag: paypal

Square to bring mobile payments to Japan

| May 28, 2013

Japanese consumers to have new option when it comes to mobile payments

Leading mobile payments firm Square has announced that its mobile commerce platform of the same name is now available in Japan. This represents the first time the company has expanded beyond the North American market. Asia has become one of the most attractive markets when it comes to mobile commerce due to the high level of penetration that mobile technology has been seeing over the years. Japan, in particular, has proven to be a hub of activity when it comes to mobile payments.

iPhone consumers may be welcoming of Square

The iPhone is one of the most popular mobile devices among Japanese consumers. This is somewhat ideal for Square as the company’s flagship mobile payments platform was designed for the iOS platform before also being made compatible with the Android platform. Square believes that it can find favor with a multitude of consumers that are eager to participate in mobile commerce without having to embrace NFC technology or purchase a new mobile device just to make mobile payments.

Japan Mobile PaymentsCompetition expected to be fierce

Square’s entry into the Japanese market is being considered very bold as the country is home to several mobile commerce initiatives that have already successfully enthralled many consumers. Square is expected to face staunch competition from NTT docomo and KDDI, two of the largest companies in the mobile commerce sector in Japan. PayPal has also established a strong foothold in Japan through its partnership with Softbank. Square believes that it will be able to win over consumers with its flare for design.

Future of mobile payments in Japan is uncertain for Square

Square has managed to establish a great deal of popularity in the mobile payments space. The company has helped expand mobile commerce throughout North America and has proven that it can compete with other companies that exist in this increasingly crowded field. The Asian market is quite different from that of North America, however, which makes Square’s future in Japan anything but certain.

Mobile commerce shows strong growth in the US and Europe

| May 28, 2013

Consumers showing aggressive interest in mobile commerce

Mobile commerce has been growing more common throughout the world. Consumers have already shown that they are very interested in the benefits that can be found through mobile technology, with more people using their smartphones and tablets for their daily activities than ever before in the past. As consumers become more involved in the mobile space, their perspective and interests in the realm of commerce is beginning to change. The changing interests of consumers has helped propel mobile commerce to become one of the fastest growing industries in the world.

PayPal documents rise of mobile wallets

PayPal is one of several companies that have involved themselves in mobile commerce. The company is better positioned than most to address the changing needs that consumers have in the mobile space as it has long been involved in the realm of e-commerce. PayPal notes that consumers are beginning to adjust more aggressively to the idea of mobile commerce, especially in the U.S. where approximately 86% of consumers are eager to abandon traditional wallets for the electronic variety, according to PayPal.

U.S. and Europe Mobile Commerce GrowthEurope shows strong growth in mobile commerce

PayPal has released a new study highlighting the changing interests of consumers and their willingness to participate in mobile commerce. The study shows that consumers are now willing to make use of mobile commerce platforms rather than rely entirely on more conventional forms of commerce. While U.S. consumers have shown that they are willing to embrace electronic platforms, mobile commerce is showing the strongest growth in Europe. PayPal notes that in Germany alone, some 90% of consumers are ready to make use of mobile wallets.

Mobile wallets are capturing the interests of consumers

Mobile wallets are simple, yet effective mobile commerce platforms. These wallets exist as applications that store a consumer’s financial information. Mobile wallets have seen some criticism in the past due to lackluster security features, but concerns regarding security have not yet been enough to keep consumers away from mobile commerce.