Tag: paypal

eBay rebranding puts new focus on mobile commerce

| June 25, 2013

eBay rebrands division to focus on mobile commerce

Two years after acquiring GSI Commerce, eBay has rebranded this unit as eBay Enterprise. This division is not one of the company’s three main business units and will be responsible for enterprise commerce solutions for brands and retailers. For the past two years, GSI Commerce has been working to create and develop online shopping sites and boasted of more than 1,000 clients worldwide before the eBay acquisition. Now, as a division of eBay, GSI Commerce will be responsible for promoting new initiatives, such as those in the mobile commerce space.

Company continues to show strong interest in mobile space

The interest that eBay has in mobile commerce dwarfs that coming from other companies. The company has devoted a great deal of its resources to promoting mobile commerce around the world and has done exceptionally well in this endeavor thanks to the backing of its subsidiary PayPal. The new eBay Enterprise will continue this work, but will be primarily focused on retailers and brands that are interested in engaging mobile consumers.

ebay mobile commerceeBay Enterprise brings a more acute focus to company initiatives

With eBay Enterprise taking a more focused approach to the matter of mobile commerce, eBay may be able to make strong progress in this field. For the past few years, eBay’s focus on mobile commerce has been somewhat expansive. A more acute focus may help the company appeal more effectively to retailers and brands in particular markets rather than working to appeal to everyone everywhere.

eBay expects strong gains in mobile commerce by year’s end

The rebranding of GSI Commerce has provided eBay with some confidence concerning the results it expects to see this year n the realm of mobile commerce. According to eBay Enterprise, more than 30 eBay Commerce clients will have mobile commerce services available in their stores by the end of the year. PayPal is also expected to see strong gains in the mobile commerce field through its work with eBay Enterprise.

Mobile payments set for major growth in the future

| June 17, 2013

Mobile payments are growing more popular

Mobile payments have already been growing in popularity around the world, but with consumers becoming more acclimated to the services that are available to them, mobile payments are set to see accelerated growth in the near future.  Consumers are beginning to see the benefits they could take advantage of through participating in mobile commerce. The convenience that mobile payments represents has, thus far, been one of the most attractive aspects of this new form of commerce and this aspect is likely to continue attracting the interests of consumers for years to come.

Report sheds light on various factors in mobile commerce space

BI Intelligence, a leading market research firm, recently released a report concerning the growth of mobile payments in the U.S. and in Europe. The report shows that mobile payments are becoming more common as smartphone penetration grows around the world. As more consumers get their hands on smartphones, the more likely they are to shop online using their mobile device. Young, affluent consumers have been leading the charge toward mobile commerce for some time, and these consumers in Asian and African markets are expected to be the major source of growth in mobile commerce in those regions of the world.

mobile payments consumersBusinesses growing eager to embrace mobile payments

The report shows that consumers are not alone in their interest in mobile payments. Businesses are beginning to become more accommodating of mobile commerce as smartphones and tablets become the favored shopping platforms for consumers. The report shows that higher transaction volumes through mobile sales will be the primary growth driver of mobile commerce among businesses in the future.

Mobile payments platforms have yet to be a hit with consumers

The report notes that mobile commerce platforms are plentiful, almost annoyingly so for consumers. While there is a multitide of mobile payments services to choose from, none of these have yet become a major hit with consumers. Even PayPal’s mobile commerce platform has yet to appeal to a significant number of consumers.