Tag: online shopping

Mobile commerce is powering the growth of online shopping

Emergence of mobile commerce has been a boon for the digital world of business

Online shopping has continued to experience healthy growth for more than a decade, but the advent of mobile commerce has accelerated this growth in a major way recently. Mobile commerce has become a powerful force in the retail space. Consumers are becoming more confident in the mobile services they are using, which is making them more likely to participate in mobile shopping and payments. In the coming years, mobile commerce is expected to experience aggressive growth across numerous sectors.

New mobile payment services are building confidence among consumers

One of the reasons mobile transactions are beginning to become more commonplace is the launch of new mobile payment services. Apple Pay, for instance, has enabled many iOS users to participate in mobile commerce. These consumers had relatively limited options in this sector before the launch of Apple Pay. Other services have managed to find significant success among consumers, allowing them to engage in mobile shopping more easily than they had in the past.

Report highlights the US as the world’s leading mobile commerce market

Mobile Commerce ReportAccording to a recent report from Infiniti Research, the United States is home to the world’s largest mobile commerce market. The country has become a very promising market for mobile shopping, supported by the various mobile payment services that have been launched therein. Other markets show strong promise and may soon outpace the United States as the world’s leading mobile commerce market in the coming years.

China may soon become the most active mobile market in the world

China is considered one of the fastest growing mobile markets in the world. The mobile commerce space in China has received strong support from some of the country’s largest banks and other financial institutions. Large e-commerce companies have also shown strong support for the mobile space, hoping to engage mobile consumers in an effective manner that will allow them to find greater success in the digital world. This support has helped China become one of the dominating markets in mobile commerce.

Mobile commerce may not end real-world shopping, after all

Brick and mortar stores had been feeling threatened by smartphone shoppers, but that may not be the case.

As mobile commerce has been picking up at a substantial rate, retailers in brick and mortar locations have been concerned that consumers may begin to be lured online by the ability to shop for a better deal, no matter where they are, instead of heading out to real world stores.

A recent study has shown that shoppers are returning to stores on an increasing basis, to shop in person.

This trend has shown itself in the research of several companies that have been looking into mobile commerce, including Telefonica SA, Tumblr, and Yahoo Inc. This was announced at the Digital Life Design conference that was recently held in Munich, Germany. Though the last few years have shown a greater growth in online shopping than at in-store locations, the mall is beginning to take hold of some of its former share, according to the researcher, Euromonitor’s data.

Many in the industry feel that as popular as mobile commerce may be, real life interaction has been missed.

Mobile Commerce - People shopping in storeAccording to the Tumblr head of creative strategy, David Hayes, “People are craving real-life interaction for shopping.” Hayes stated that he has worked with Levi Strauss & Co., and Gap Inc. in order to encourage consumers to attend events such as promotional parties and music performances being held in stores. He added that “There’s a trend going from URL to ‘IRL’ – ‘in real life’.”

While online and mobile commerce have been turning companies such as Alibaba and Amazon into massive giants that would seem to be virtually unstoppable, some brick and mortar retailers are discovering that the hands-on experience and in-person interaction that they have to offer customers has been giving them an advantage that has been enough to bring people back. The revenue generated through in-store experience is, according to Euromonitor data, going to grow to 4.9 percent by 2019. Comparatively, that figure had been 1.6 percent in 2013, while the growth of online sales is supposed to slow down to 12 percent by 2019 from having been 21 percent in 2013.