Tag: nfc technology

The Power Suit from Heritage Bank lets consumers make a payment with their sleeve.

The Australian bank has partnered with VISA and premium Australian tailors, M.J. Bale, to develop this wearable tech that lets people make contactless payments via Near Field Communication (NFC) technology.

The NFC chip is woven directly into the suit.

This wearable technology garment uses the identical NFC chip that is found in VISA payWave terminals. However, instead of being integrated into a card, the chip is weaved right into the suit’s sleeve and is then connected to the account of the “Power Suit” wearer. Once activated, the wearer can then make contactless payments with their suit by simply tapping or waving their sleeve over the payWave terminal.

The Power Suit is made from the finest Australian merino wool and tailored in Japan by M.J. Bale. It utilizes Visa’s payWave system to link to the mobile wallet from Heritage Bank. Those who wear the suit can add funds to their mobile wallet with their bank’s credit or debit card and use it to buy merchandise.

This smartsuit eliminates the need to carry around a credit card. As long as the NFC chip makes contact with the terminal, the payment is processed. That said, currently, to make a payment with the suit, purchases must be under AUD $100.

M.J. Bale CEO Matt Jenson commented that “The prototype means the wearer doesn’t need to ruin the cut of their trousers or jacket with a bulky wallet. It allows individuals to be ahead of the technology game and look top notch.”

This wearable tech is also supporting a good cause.

According to the Heritage Bank’s official website, 11 prototype suits have been designed for select lucky customers across Australia, to test the new tech-savvy concept. In addition, the Heritage Bank put up a twelfth suit for a charity auction online. This suit recently sold for $510 via eBay and all of the proceeds from the auction were given to 4 ASD Kids, a charity that supports children with autism spectrum disorders (ASD).

Thus, the winner of the auction is not only the owner of rare and innovative wearable tech they also had a hand in helping out in raising awareness and money for kids with ASD.

New billboards and signs featuring quick response codes will be placed in locations worldwide.

Clear Channel, a company that currently has nearly 700,000 signs and billboards positioned in different spots around the globe is planning to add 75,000 QR codes to advertisements in areas that feature “heavy footfall and long dwell-time”.

This means that places such as bus stops, shopping malls, and airports will now see quick response codes.

The QR codes on the billboards will also have added SMS capabilities that make it possible to text people who are close by or to use near field communication (NFC) technology for the contactless transmission of information to devices that are located in close proximity. This converts the posters into a form of mobile marketing with considerable potential.

The QR codes and other technology will help to better connect with consumers who are on the move.

According to Clear Channel, the initiative, which they have called Connect, “presents the opportunity to target consumers on-the-go, when they are receptive to messages and can be delighted by timely, relevant and tailored invitations to engage.” That statement was made by the company’s chief operating officer, Suzanne Grimes.

These types of distractions, such as being able to scan a QRcode, are typically welcome in areas such as airports where people are looking for something simple to do in order to kill time. It isn’t something that they would likely do if they were in a hurry and were just walking from one place to another, but when they are forced to wait around, they will be far more willing to amuse themselves with activities such as barcode scans.

That said, to become effective, the ad needs to find some way to become noticed in the first place. Before consumers are able to scan QR codes, then need to actually realize that they’re there. It is in this area that Clear Channel has managed to stand out, as it has employed other technologies to draw more attention to itself and to make sure that its posters aren’t seen as simply passive atmosphere. This way, they become interactive features.