Tag: mobile wallets

More consumers becoming interested in mobile commerce

The retail industry has been eager to appeal to mobile consumers, but many companies seem to have been approaching the issue with a certain degree of caution. Slow implementation of mobile-centric services, such as mobile commerce, coming from retailers has not gone unnoticed by consumers. A new study from Moosylvania, an advertising agency, shows that a large number of consumers want to see more mobile information and mobile commerce services in the stores they favor.

Study shows majority of consumers want more mobile-centric services

According to the study, which surveyed 1,874 smart phones owners, 80% of consumers want to see more product information made available on their smart phones. The study notes that consumers want to see this information in a way that is optimized to be viewed on their mobile device. This demand is becoming more apparent as the number of consumers who rely on their smart phones while shopping increases. Consumers are becoming more likely to use their smart phones and other mobile devices while shopping in order to take advantage of special offers made by retailers online, as well as take advantage of the convenience offered through mobile commerce services.

Mobile research is high among smart phone owners

The study shows that 30% of smart phone owners typical research products through their devices while away from home. Approximately 73% of consumers compare prices on certain products offered by several retailers. The study also shows that these consumers are more likely to spend large amounts of money through mobile commerce. Approximately 50% claim they have made a purchase of $100-$999 using their mobile device. Only 12% of consumers claim to have never used their smart phone to make a purchase.

Consumers show more enthusiasm for mobile commerce

The study also shows that mobile consumers are eagerly anticipating the arrival of comprehensive tools that will make mobile commerce easier for them. Some 44% of consumers say they would like to see advanced mobile wallet platforms for their mobile devices. These platforms are developed to help consumers participate in mobile commerce more easily by providing them with a way to efficiently and securely store their financial information.

Survey aims to shed light on the possible future of mobile commerce

Mobile commerce may be a rampant success now, but the future of the phenomenon is still unclear. Though consumers have shown great interest in mobile commerce, it is difficult to tell whether this enthusiasm will continue as the economies of the world change and greater security risks emerge in developed markets. Wedbush Decisions Metrics, a market intelligence firm, has released the results of a new survey that aims to shed light on what the future of mobile commerce may be, from the perspective of leading retail companies.

Retailers continue to show interest in mobile consumers

Retailers have taken to mobile commerce in an aggressive fashion, hoping to take advantage of the growing popularity of the concept. While many retailers have long relied on e-commerce gateways — websites that facilitate sales — more companies are adopting point of sale technologies that allow consumers to purchase products in-store with their mobile devices. Consumers are becoming more interested in mobile wallet platforms, which are applications that help facilitate mobile payments. The Wedbush survey notes that mobile commerce will be a significant growth driver for the technology marketplace, which is occupied by companies like eBay and Amazon.

Mobile wallets are a popular tool for consumers

The survey suggests that retailers consider mobile commerce as the next step in the ongoing evolution of e-commerce. The results of the survey show that mobile commerce is performing well in this regard, as consumer engagement is quite high, following a similar trend that emerged when e-commerce began growing in popularity. The survey shows that frequent shoppers are three times as likely to make purchases from their mobile device using a mobile wallet application than traditional consumers.

PayPal cited as most trusted platform

The survey suggests that PayPal has established a strong lead in the mobile wallet space. The company has long held a strong position in the commerce space and has been working to engage mobile consumers in an aggressive fashion. They survey notes that approximately 85% of consumers trust PayPal, making the platform one of the most trusted brands in mobile commerce currently.