Tag: mobile transactions

Airlines see a mere 13% of volume on mobile devices according to new report.

A recent report from Netherlands-based global multichannel payment company Adyen revealed that travel made up 15.5% of mobile transactions on its global payments network in Q1 2016. While m-payments made up 32% of overall online payments in this year’s first quarter, in the travel sector, the share plummets to 15%. According to Adyen, these findings show that there is opportunity to extend the reach of smartphones and tablets in the travel industry.

Compared to other industries, the travel sector sees significantly fewer mobile transactions.

The report – Mobile Payments Index 2016: Travel Edition – shows that while accommodation services see 17% of volume on mobile devices, airlines see only 13%. Also, tablets are the preferred choice among mobile devices when it comes to booking in the travel industry.

President of North America at Adyen, Kamran Zaki, stated that the travel sector is seeing notably fewer browser-based payments happen on mobile compared to other industries. Zaki added that “an average of only 15 percent of online payments take place on a mobile device, compared to over 30 percent across all verticals” among airline and accommodation merchants on the Adyen platform.

However, airlines investing in mobile offerings are seeing higher m-payments activity.

Even though only 13% of transactions for airlines are occurring on mobile, Adyen’s report also pointed out that the airlines investing in their mobile offerings are actually seeing higher than average activity in regard to mobile payments.

For instance, European airline Transavia has a share of mobile payments that is 65% higher than the average.

Adyen CCO Roelant Prins said “We are moving to a future where many loyal travel industry customers will make their entire journey in-app, from initial booking to final checkout, with payments as a key step in that journey.” He added that aside from in-app, travel merchants who invest in optimized experiences for web browsers across key types of devices are already seeing a significant increase in their mobile transaction volume.

Adyen believes that the travel industry has more opportunity to take a larger share of m-payments by branching into other mobile services like smartphone check-in among other convenient customer services.

Paytm will be working to expand its offline merchant network this year

Mobile payments firm Paytm is looking to expand its offline merchant base in India. The company intends to establish a stronger presence among physical stores in an effort to help merchants connect with the growing number of consumers that are beginning to use their mobile devices to purchase products. Vijay Shekhar Sharma, CEO of Paytm, notes that the company will be present offline “in every nook and corner.” Paytm has already established a considerable foothold in the digital commerce space and has become quite popular with online retailers.

Company intends to add 4 million offline merchants to its network by the end of 2016

Paytm intends to sign up 4 million offline merchants for its service by the end of this year. Currently, the company’s offline merchant network includes various small retailers as well as larger organizations such as More, a goods and grocery retailer. Paytm also includes Indian Oil among its clients and consumers can use their mobile devices to pay for petroleum at gas stations in many parts of the countries.

Paytm processes 3.5 million transactions every month

Retailers using Paytm are given a sticker that they can place next to point-of-sale systems. Using a mobile devices, shoppers can scan this sticker in order to make a payment for products that they are purchasing. Paytm currently processes some 3.5 million transactions every month, totally approximately $8.5 million. The company predicts that the mobile payments being made at physical stores will grow significantly this year, with Paytm processing a predicted 35 million transactions a month by the beginning of 2017.

Consumers are becoming more interested in mobile commerce

India has become a very active mobile commerce market. Several retailers are beginning to focus more heavily on the mobile space as consumers become more reliant on their smartphones and tablets. These consumers see mobile shopping as convenient, as they can use their devices to shop for products wherever they are. As more retailers begin accepting mobile payments in physical stores, consumers are beginning to use their smartphones rather than conventional forms of commerce to pay for products that they are interested in.