Tag: mobile technology

Mobile technology to be integrated into Boeing aircraft

| February 14, 2014

The first B747-8 planes have now been delivered with the in flight AeroMobile service.

Boeing has now delivered its very first B747-8 aircraft that will be completely line fitted with the in flight AeroMobile mobile technology service that will then be expanded across many more.Mobile Technology - Airplanes

This first craft has been delivered to Lufthansa, a German carrier which seeks to expand the service.

Lufthansa has stated that it will be rolling out the mobile technology throughout all of its long haul fleet before the end of this year. Aside from the B747-8 model aircraft, there will be another model from Boeing that has also already received its clearance for the line fit of AeroMobile. This will be the B777-300ER. Among the customers for that aircraft are Singapore Airlines, Etihad Airways, and Thai Airways.

The AeroMobile mobile technology is based in the United Kingdom and allows for cell phone use.

The tech makes it possible for passengers on the fitted aircraft to be able to use their smartphones to be able to make calls, send texts, and surf the web while they are on a flight. AeroMobile has established roaming agreements with over 240 wireless operators that will then pass the costs onward to their own subscribers.

According to Kevin Rogers, the chief executive at AeroMobile, “Consumers expect to be connected 24/7 and being up in the air is no longer an exception.” Clearly, it is the intention of these airlines to be able to provide a service that allows them to continue to meet those expectations so that they can provide consumers with the experience that they want.

Rogers went on to explain that last year, this mobile technology service observed an increase of nearly 80 percent in the number of passengers who were using their smartphones and mobile devices while they were onboard. Within that same span of time, there was also ten times more data usage than there had been the previous year, and there was a 50 percent rise in the number of text messages that were sent and received. Clearly consumers expect to be able to communicate regardless of whether they are in the air or on the ground.

Social media marketing is increasing career opportunities

| February 13, 2014

The field, as a whole, is now expanding and offering great potential for a range of jobs.

Social Media Marketing Increaing CareersSocial media marketing and technology is now expanding at a tremendous rate and as the return on investment (ROI) of marketing over this channel is now proving itself quite solidly, training and careers are opening up quite broadly and are offering opportunities that were never available before.

The use of social media is no longer limited to basic personal connections.

Marketers and brands alike are now providing relevant and interactive experiences to consumers who can then receive information and discounts, as well as provide feedback, ask questions, take part in discussions, and enter into competitions, among other things. The floodgates have now been thrown open as companies of all sizes use social media marketing on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and other comparable platforms to generate a buzz, spread their messages, and target their prospective customers.

These social media marketing efforts also provide information to brands about the people who are buying.

Brands, companies, and consumers have all embraced the social presence together and the latest research is making it clear that the use of social networks it the top activity that takes place online. In order to take full advantage of what these platforms have to offer, companies are now hiring in droves. The primary struggle in this effort is that the number of experts in this field remain quite limited, as it has grown much faster than the workforce.

Therefore, individuals who are educating themselves and proving themselves skilled and knowledgeable in advertising and promoting over social networks are able to grab onto a solid career opportunity. LinkedIn data has shown that there has been a nearly unbelievable rise of 1,357 percent in the number of positions that have been posted in this field since 2010.

Among the top social media marketing positions that are now being posted are: managers, associates, analysts, and copywriters. There are, according to AOL jobs, also a large number of companies hiring based on strong marketing, communication, business, and English skills because educations and experience in social media are limited.