Tag: mobile technology

One of the most attractive aspects of mobile commerce is its convenience. Smartphones and tablets let people make payments for goods and services wherever they happen to be at any given moment, and these people don’t even have to use a credit card or any kind of physical currency. Many mobile commerce platforms have been able to thrive because of their convenient nature. In the advent of wearable technology, that convenience could be taken to a new level.

Wearable devices, such as smart watches and glasses are on the verge of becoming quite popular with tech-savvy consumers. Few of these devices are currently available, but that is likely to change in the next few years. Current wearable devices are somewhat lackluster in their features, but devices being released in the near future will behave very similar to modern smartphones. They will be able to use a wide range of applications, some of which will change the way people see the physical world around them. They will also have access to mobile commerce platforms.

Unlike smartphones, wearable devices will be controlled in a more intuitive way. For smart glasses, voice controls and modest head and eye movements will be used to activate the features of a device. These devices will also be equipped with image recognition technology that could also be used to activate certain features. This could make commerce significantly more intuitive and responsive to consumer interaction. When someone can look at a product and make a purchase with nothing more than a blink of an eye, that is the epitome of convenience in the mobile commerce space.

Wearable devices aren’t perfect, of course. Using a simple gesture to make a purchase could lead to many problems, such as unauthorized transactions. This is not something that app developers are unaware of, and many are taking steps to ensure that their mobile commerce platforms will not be abusive in this way.

An explosion of searches has revealed that people are using their devices to plan their supermarket trips.

According to search volume data that was collected during the second quarter of this year, consumers are looking to mobile technology on a rapidly increasing basis as they prepare their grocery shopping lists.

Among the searches that were performed over smartphones and tablets, recipes topped the ten leading grocery terms.

The largest sub-category search terms over mobile technology, according to the BRC-Google Online Retail Monitor were organic and natural foods. When all devices were taken into account, the searches conducted for grocery items rose by 22 percent when compared to the same quarter in 2013. The volume of searches conducted over smartphones greatly outpaced those of tablets. The data showed that there was a rate of growth of 94 percent over smartphones and 28 percent over tablets.

There was a tremendous spike in the number of searches conducted over mobile technology for organic and natural foods.

The growth rate in this category over smartphones was a tremendous 133 percent within that quarter. Among tablet users, the increase was recorded at 21 percent. Overall, when all devices were taken into account, there was a respectable growth of 23 percent.

It was the barbecue and grill category that brought about the largest search volume growth across all of the various devices, at 40 percent. Thirty seven percent more searches were conducted within the special and restricted diet foods category. Latin American cuisine saw a growth rate of 35 percent, while meat and poultry searches were up 34 percent and beer rose by 32 percent.

When it came to specific locations that used mobile technology the most for grocery related searches, it was London that scored the highest. Peter Fitzgerald, the retail director at Google, said that “the developments grocers have made in the region, for example the increase in delivery options becoming available.” The director general of BRC, Helen Dickinson went on to express that “In a change that will give particular cheer to grocery retailers, customers are increasingly turning to their tablet computers and smartphones for culinary guidance.”