Tag: mobile technology news

New report highlights prominent trends in mobile marketing

| March 19, 2013

Mobile Marketing ReportMobile marketing report released by Millennial Media

Millennial Media, a mobile advertising firm, has released its latest 2012 SMART report, which highlights the trends that have emerged in the mobile marketing sector over the past year. Mobile devices are becoming more common, which has increased activity in the mobile marketing sector exponentially. More advertisers are looking to engage consumers through their mobile devices, and mobile marketing campaigns have been very successful in doing this in the past. Many advertisers are looking to maintain a strong presence in mobile marketing, but have been faced with significant challenges over the past year.

Advertisers using mobile marketing to maintain in-market presence

According to the report, 39% of advertisers around the world used mobile platforms in order to maintain their in-market presence. Mobile marketing is not only considered an effective way to engage consumers and encourage them to purchase new products; it is also an effective means of ensuring that consumers do not forget that particular products are available. Using mobile marketing to maintain in-market presence has proven somewhat successful for many advertisers, helping them sustain a constant connection with a wide range of consumers.

Brick-and-mortar store traffic on the decline

The report also shows that mobile marketing is being used to build brand awareness and drive traffic to websites. Relatively few marketers are using mobile marketing campaigns to promote in-store traffic. Those that are pushing in-store traffic are primarily operating within the restaurant and retail industries. While advertisers have found some success in driving consumer traffic to actual stores, many consumers prefer to shop using their smartphones and tablets, which has had a marked impact on the retail sector as a growing number of people opt to use their mobile devices to purchase products rather than visit an actual store.

Mobile commerce helping offset the decline of physical traffic for retailers

While physical traffic for retailers may be on the decline, the prevalence of mobile commerce has offset whatever losses retailers would see from this trend. Consumers are eager to purchase products through e-commerce sites, which has helped the retailer industry see impressive gains over the past year. Mobile commerce is expected to help retailers see promising growth in several sectors, as long as these retailers provide consumers with easy-to-use mobile commerce services.

Cross-platform mobile security solution unveiled by BlackBerry

| March 19, 2013

BlackBerry Mobile SecurityBlackBerry expands its boundaries in mobile security

Mobile security continues to grow as a very serious issue facing consumers and businesses alike. As the world becomes increasingly reliant on mobile technology, protection against malicious parties is becoming a prominent focus of many producers of mobile devices. BlackBerry, formerly Research In Motion, is one of the companies that has been focusing more heavily on mobile security. BlackBerry has long been a provider of enterprise-level security solutions for its line of mobile devices, but now the company is beginning to expand its boundaries by making solutions available for other mobile platforms.

New solution aims to make mobile devices more secure

BlackBerry has unveiled its Secure Work Space, a new mobile security solution designed for platforms other than that developed by BlackBerry. The company recently celebrated the launch of its highly anticipated BlackBerry Z10, which has been well received by the company’s loyal enterprise clients. The security solution enables a higher degree of protection for enterprise and personal consumers. Unlike BlackBerry’s previous security solutions, however, Secure Work Space is not exclusive to the BlackBerry platform.

Secure Work Space available for Android and iOS

Secure Work Space is being made available to both the Android and iOS platforms. Both of these platforms are somewhat more popular among consumers than BlackBerry, but this has not deterred the company from providing mobile security solutions for its competitors. Because these platforms are beginning to account for the distribution of valuable data, such as financial information, the need for comprehensive security solutions is becoming more prolific. In making a cross-platform mobile security solution, BlackBerry believes that it can help people protect the information that is trafficked through their smartphones and tablets.

Mobile commerce highlights importance of mobile security

The Secure Work Space is expected to be made available by the end of June this year. One of the reasons mobile security has been becoming a more serious is because of mobile commerce. More people are becoming comfortable with the idea of using their mobile device to make payments, thus increasing the risk of financial information being targeted by malicious parties that would exploit such information.