That ethnic community is using their devices for certain activities even more than the general American population.
According to recent data that has been released by PwC, Hispanic consumers are just as in love with their mobile technology – such as smartphones and tablets – as the rest of the American population, but this specific ethnic group uses these gadgets more often for downloading and streaming video.
The PwC study took a closer look at the use of these devices by the fastest growing U.S. ethnic community.
The research was specifically focused on the way in which people in the Hispanic community use mobile technology in order to consume media, obtain information about health care, and make m-commerce purchases online. The findings, according to the research firm, were quite surprising and could offer considerable insight into that section of the market.
Overall, Hispanic people were found to be high consumers of entertainment content over mobile technology.
This, according to the director of entertainment and media practice at PwC, Matt Lieberman. He said that he found the degree to which this group of people looks to their tablets and smartphones for entertainment was quite striking.
The data from the research showed, according to Lieberman, that 43 percent of Hispanic Americans use their smartphones and tablets for streaming video. Comparatively, when it comes to this same activity among the general population of the United States, this figure was only 25 percent. Moreover, Hispanics were also found to have a likelihood that is more than twice as high of downloading videos – an activity in which 37 percent take part. In the overall population, that only 17 percent did so.
Lieberman explained that “The Hispanic population are generally larger consumers of entertainment, and that trickles down to mobile.” He also added that “the variance between the general population and the Hispanic population did surprise us.”
The data stated by Lieberman was gleaned from a mobile technology survey that was conducted online with the participation of 1,000 people. There was an even divide of the respondents of this tech survey, between people who were and were not Hispanic.
Poorer nations are greatly benefitting from the use of these devices in terms of literacy.
A recent mobile technology news report that was released by Unesco has revealed that the penetration of inexpensive smartphones into developing nations has done wonders for spreading the access to books and other sources of the written word, providing new ways to be able to practice reading.
Until now, reading material access was nearly exclusively limited to printed books, which has considerable limitations.
The Unesco report suggested that this new mobile technology news is nothing less than a “reading revolution” within poorer nations. It also indicated that smartphone ownership could play an extremely important role in the battle against illiteracy on a global scale, as it no longer requires access to printed books or the use of old fashioned chalk boards.
This mobile technology news shows that these devices could be critical to enhancing widespread education.
The report expressed that “While mobile phones are still used primarily for basic communication, they are also – and increasingly – a gateway to long-form text.” It added that these devices make it possible to be able to access the same words as are printed in a physical book, but at a fraction of the price. Moreover, the capacity isn’t limited to a physical space when reading books on a cell phone screen.
The results printed in the Unesco report are from the largest survey that has ever been conducted on the subject of literacy and reading over mobile devices in the developing world. It involved the participation of over 4,000 gadget users who shared their habits. These participants live within seven different countries: India, Pakistan, Kenya, Nigeria, Ghana, Zimbabwe, and Ethiopia.
Among those seven nations, the average illiteracy rate in children is 20 percent and in adults it is 34 percent. Comparatively, the average illiteracy rate among adults in the United Kingdom is under 1 percent. The survey has shown the promising mobile technology news that the use of smartphones and other digital devices is having a meaningful impact on providing the populations with the tools they need to read more effectively and skillfully.
