Tag: mobile tech news

Fiksu mobile marketing firm now has its first CFO

The tech company has now hired a chief financial officer for the first time in its existence.

The growth of Fiksu, the mobile marketing technology company, is continuing to move forward at an astounding rate, as has been reflected in its latest new hire, which represents the first chief financial officer that the company has ever had.

Fiksu has now announced that its very first CFO will be Ken Goldman, who is experienced in the field.

Goldman was previously the Black Duck Software CFO and has now come to join the executive team from the mobile marketing firm based in downtown Boston, Massachusetts. The new Fiksu CFO is considered to be quite the seasoned technology industry veteran and has been a driving force behind a number of companies that have been successfully acquired and that have been brought through their initial public offerings (IPOs) over the last three decades.

Now, the most recent step in Goldman’s career is in joining with this rapidly growing mobile marketing technology company.

Goldman achieved a great deal of attention from 2006 through 2008 as he constructed the infrastructure and systems that were required to bring Salary.com to its IPO. The success of that effort was so great that the IPO ended up being eight times subscribed and was able to sell notably more shares than had been forecasted.Mobile Marketing comapny has its first CFO

Beyond Salary.com, Goldman has also been a part of the teams of several other notable brands and businesses, including Student Advantage, Lodestar Corporation, MediaMap, Shoplink.com, and others.

Fiksu’s CEO, Micah Adler released a technology news statement that welcomed Goldman to the company, saying that “We’re thrilled to expand the strength of our executive team by bringing Ken on board.” He also added that the firm has every faith in his “impressive” and “proven track record in driving growth” for businesses in industries that are rapidly evolving.

The mobile marketing company’s announcement also stated that “We’re looking forward to leveraging his experience and expertise to help Fiksu evolve to the next level and realize its full potential.” The firm was founded in 2008 and has been rapidly growing as a result of its main investors of $16.7 million from Qualcomm Ventures and Charles River Ventures.

Technology news shows mobile is still behind serious IT spending

A new Gartner report has shown that smartphones and tablets are still driving these expenses.

According to a recent report that has been issued by Gartner, mobile is still making technology news as a primary driver of global IT spending, but it has also shown that the pace isn’t speeding up quite as much as it had been in previous quarters and years.

The momentum for global IT spending in the mobile environment is starting to ease off.

The Gartner technology news report stated that that the IT spending worldwide remains on pace, having come to a total of $3.7 trillion, so far, in 2014. This represents a healthy 2.1 percent increase over the same time in 2013. That said, the well respected research firm has also noted that this growth rate has decreased when compared to earlier projections which had pegged it at 3.2 percent.

This year’s technology news predictions have diminished as a result of the decrease in expected device growth.

Technology News - Decrease in device growthAlso contributing to the slowing growth in IT spending is a slowing in the expectations for data center systems as well as in IT services, to a certain degree. According to the Gartner managing vice president, Richard Gordon, “Price pressure based on increased competition, lack of product differentiation and the increased availability of viable alternative solutions has had a dampening effect on the short term IT spending outlook.”

That said, Gartner also predicts that it won’t be long before the figures will start to even off and return to spending growth levels that are closer to “normal”. Gordon explained that “However, 2015 through 2018 will see a return to ‘normal’ spending growth levels as pricing and purchasing styles reach a new equilibrium.” He described the current situation in IT as entering into “its third phase of development”, in which it moves on from a focus directly on the tech and the processes of the past in order to look ahead to new forms of business model that have become possible as a result of digitalization.

In 2014, the technology news expectations are that smartphones, tablets, and other devices will still see growth in sales, though not as great as in previous quarters. Now it is believed that the growth over 2013’s figures will be 1.2 percent, to reach $685 billion.