Tag: mobile shopping

Mobile commerce is becoming more important for retailers

| January 22, 2015

Mobile and social channels may help the e-commerce sector grow more this year

Mobile and social channels may be the key drivers of e-commerce growth this year, according to Monetate. The firm notes that mobile commerce, in particular, experienced a period of healthy growth and activity during the 2014 holiday season. During this time, mobile purchases increased by 45% over what they had been during the time period of 2013. Approximately 16% of all e-commerce traffic came from mobile devices as well, making mobile a valuable channel for the larger digital commerce space.

Improved mobile experience may be needed in order to ensure that consumers continue to shop on their smartphones and tablets

Monetate notes that mobile experiences are improving, which is making it more likely for consumers to participate in mobile payments in some way. A good experience encourages consumers to continue using their mobile devices to shop for and purchase products online and at physical stores. Poor experiences have the opposite effect, especially if they become inconvenient and considered a burden to consumers that have come to favor mobility.

Engaging consumers in innovative ways can bring them deeper into the world of mobile commerce

mobile commerce and retailEngaging mobile consumers can be extremely difficult. Monetate notes that businesses that want to engage in mobile consumers must do so in a specialized manner. According to the firm, bounce rates on mobile devices are 50% higher than on desktop computers, and consumers are 30% less likely to add products to their online shopping carts when shopping. Finding ways to create a frictionless, convenient, and enjoyable mobile experience can ensure that businesses have the ability to engage mobile consumers effectively.

Loyalty programs could be the key to further success in the mobile commerce space

Loyalty programs may be one of the first steps in driving deeper personalization of the mobile shopping experience. These programs offer rewards to shoppers that favor particular retailers. Monetate notes that these programs are the most profitable type of initiative that retailers can utilize. They also exist as a way for consumers to customize their experiences with the retailers that they are supporting.

2015 may be the tipping point for mobile payments in Canada

| January 16, 2015

Canada may soon become a prominent mobile payments market

Mobile payments may reach a tipping point in Canada, according to a report from professional services firm Deloitte. The report notes that more Canadians are beginning to use their mobile devices to pay for products. This may not be surprising, as many consumers have begun to use these devices in every aspect of their daily lives. Smartphones and tablets are used for social and entertainment purposes, but are also attracting attention as alternatives to traditional physical wallets.

Report shows that more businesses are beginning to support mobile commerce

The report predicts that 2015 will be the year when mobile payments begins t see widespread support in Canada. Retailers, banks, and telecommunications companies are beginning to adopt mobile technology at a rapid pace, allowing more consumers to take advantage of mobile services. The retail space, in particular, has shown a strong interest in mobile commerce because of the large number of mobile consumers that flocked to retail sites during the last holiday shopping season.

NFC technology is becoming more prolific in Canada

mobile payments - NFC technologyThe report notes that the number of NFC-enabled mobile devices is growing throughout the country. As these devices become more available, a larger number of people are gaining the ability to participate in mobile commerce. NFC technology has made up the majority of the mobile commerce infrastructure for years, but this technology has only recently begun to receive the support of the retail and financial services industries. The report shows that a growing number of retailers are beginning to acquire NFC-enabled point-of-sale systems in order to accept mobile payments more effectively.

Mobile commerce is growing, but cannot yet be considered a mainstream success

While mobile payments are gaining momentum in Canada, this sector is not yet mainstream. Consumers continued to favor traditional forms of commerce when doing business with retailers, seeing little benefit in the availability of mobile wallets and other such services. The primary benefit of mobile commerce, however, may be convenience, as it can allow consumers to purchase products relatively quickly and with little trouble.