Tag: mobile shopping

Company launched Promoted Listings service

E-commerce giant eBay has launched the beta version of its Promoted Listings service. The service is designed to serve as a self-serve, cost-per-sale advertising product. Using the service, merchants can engage consumers more effectively through mobile commerce. The service is currently only available for a small number of eBay merchants, as the company is testing the capabilities of the new service. Promoted Listings is expected to have a wider launch in June of this year.

Service will provide merchants with a way to engage mobile consumers more effectively

Promoted Listings will present desktop and mobile searchers that are optimized on the search habits of those using eBay as well as their purchasing habits. This may be particularly effective among mobile consumers. Merchants have been looking for a way to embrace mobile commerce, which has become quite popular among consumers. eBay believes that the mobile space has a great deal of promise, and has been devising new methods to provide effective mobile services to those using its platform.

Consumer data will allow Promoted Listings to provide targeted advertisements

The company has access to more than 300 million shopping hours worth of data every month. This provides eBay with a significant amount of data that can be used to develop engaging marketing solutions. Using this data, the Promoted Listings service will be able to target consumers and provide them with advertisements that align with their specific interests.

Companies continue to show interest in mobile commerce

Mobile commerce has become a powerful part of the retail industry. Consumers have shown a great deal of interest in purchasing products online using their mobile devices, as they can shop whenever and wherever they want to. Companies like eBay are trying to find ways to make mobile commerce more convenient for consumers and providing new services, such as Promoted Listings, is one way to accomplish this goal. This service will not only be a benefit for consumers, of course, as it will also give merchants an effective way to engage mobile consumers.

More research indicates that mobile shoppers do their research on smartphones and tablets, but buy elsewhere.

According to the results of a survey that was conducted by TimeTrade, a consumer experience specialist, m-commerce is alive and well, but consumers are not necessarily using it for making purchases as much as they are investigating the products, services, companies, and brands, that interest them.

After they have informed themselves over mobile commerce channels, shoppers will make purchases elsewhere.

The information that consumers are obtaining over m-commerce is usually found over digital and social channels of different forms. The research looked into the buying habits of shoppers, with the intention of discovering some insight that would allow retailers to be able to enhance and polish the experience that they provide to their customers. What the research results have shown was that retailers are discovering that the more personalized the in-store experience can be, the better and more lasting the impression and brand loyalty they crate among shoppers.

This m-commerce trend has caused retailers that had previously been online-only to open up brick and mortar shops.

Equally, consumers have also stated that when it comes to their own shopping habits, they would still rather go to a physical store so that they will be able to check out the actual product and make their final purchasing decisions. They do enjoy the opportunity to obtain more information about an item that they are considering, by using their smartphones or tablets, but after they have informed themselves, they will often move on to the brick and mortar shop to complete the transaction.

Among the respondents to this mobile commerce survey, 65 percent said that if an item that they want to buy is available at a store that is located nearby, they would prefer to make the trip to that location in order to shop, instead of placing an order over a smartphone or tablet. The primary reason that was given for that preference was that they wanted to be able to “touch and feel” the product before buying.

The respondents also said that when they are seeking to make a purchase, only 13 percent would actually buy over m-commerce, while 42 percent of them had never actually bought anything over a mobile device.