mobile shopping Archives ⋆ Page 79 of 222 ⋆ Mobile Commerce Press

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Mobile payments firm aims to expand transactions throughout India

Dan Gendro | July 6, 2015

MobiKwik partners with WHSmith India to make mobile payments possible in physical stores

MobiKwik, a mobile payment firm, has partnered with WHSmith India in order to facilitate mobile transactions at physical stores. Mobile commerce has taken off in India, where many consumers are showing favor for shopping for and purchasing products with their smartphones and tablets. The majority of this shopping is happening online, but demand for in-store support of mobile payments has been on the rise in recent years. As such, mobile wallets are becoming more popular and retailers are feeling the pressure to accommodate consumer interests.

Firm envisions a future where all retailers embrace mobile commerce

MobiKwik is one of the more prominent mobile payments firms in India. The company has enabled some 17 million users to make mobile transactions with more than 50,000 retailers in India. MobiKwik is currently working to expand its offline presence, supporting retailers in embracing mobile consumers in their physical stores. Part of doing this involves enabling retailers to accept payments being made by a mobile device.

WHSmith India stores will function as MobiKwik Nodes

Mobile Payments to Expand Through its partnership with MobiKwik, WHSmith will become a “MobiKwik Node.” This means that the retailer’s physical stores will accept mobile payments and they will also serve as a place where consumers can add funds to their mobile wallets. According to MobiKwik, approximately only 0.7% of the 40 million small-to-medium enterprises in India currently accept electronic payments. The firm hopes to change this in the future by enabling these organizations to engage mobile consumers more effectively.

Mobile commerce likely to accelerate in India as more consumers make use of services that facilitate payments

Mobile payments are expected to become increasingly common in India in the coming years. The country already represents one of the fastest growing mobile markets in the world and is home to a thriving mobile population. Firms like MobiKwik have promising opportunities ahead of them, especially as smartphone penetration continues to accelerate and more consumers become comfortable with the concept of mobile commerce and the convenience that it represents.

India continues to experience a mobile commerce revolution

Dan Gendro | June 22, 2015

Commerce is evolving rapidly throughout India

India is undergoing something of a commerce revolution. The country has become a very prominent mobile market, with smartphone ownership skyrocketing over the past few years. As the mobile space becomes more prominent, retailers are beginning to change their approach to the digital space. Myntra, one of the leading fashion e-commerce companies in India, shut down its website at the beginning of this month, opting instead to become completely mobile-centric.

Retailers are abandoning traditional websites in favor of apps

Myntra is not the only company that is doing this, of course. Several others have begun shutting down their websites in order to focus their efforts on the mobile space. These companies see great promise in the mobile commerce world and believe that their websites are not as effective at engaging mobile consumers as applications are. Apps have become one of the easiest ways for consumers to shop for and purchase products and this fact has not gone unnoticed among retailers.

Companies see great promise in the mobile commerce space

Mobile Commerce - Mumbai, India As mobile commerce continues to grow, consumers are being exposed to new ways to shop for and purchase products. Companies like Flipkart, which has long been the leading mobile commerce company in India, are beginning to change the way they do business, focusing more specifically on the mobile space rather than placing their hopes on the continued prevalence of traditional forms of commerce. Physical retail remains the most powerful force in India’s commerce space, but this may not be the case as retailers continue to become heavily invested in the mobile commerce sector.

Foreign companies are adding momentum to India’s mobile commerce revolution

Mobile shopping is thriving in India. The country is becoming the most attractive mobile market in the world and has begun attracting attention from companies in other countries that are involved in the mobile space. These companies are contributing to the growth of mobile commerce in India, investing in companies that are powering the mobile revolution of the country.