Tag: mobile shopping

This online marketplace appears to be the top starting point for people looking for products.

When it comes to the search for information, Google still reigns supreme, but when consumers have a product in mind, the mobile shopping trends now show that Amazon is the place where they are most likely to start.

A recent study has shown that 45 percent of mobile shoppers look to Amazon first when seeking a product.

While 63 percent of mobile consumers will still use Google when they are trying to find information about a topic or a product, when the time comes that they actually want to make a purchase, their attention is turned to Amazon for that first query, 45 percent of the time. The mobile shopping trends study was conducted in the form of an analysis of tracking data with regards to the decision process of a panel made up of 2,000 mobile shoppers, online. The study was conducted by both Pymnts and Amazon, which are both companies involved in mobile payments.

They discovered some very insightful mobile shopping trends, regarding searching behaviors.

What they discovered was that when consumers want to buy something online 64 percent will begin by conducting a search at an online marketplace, while another 48 percent will begin their effort at a specific favorite merchant. Only 40 percent started a shopping experience by using a search engine.

In terms of mobile commerce, this searching trend does make a great deal of sense, as these devices are not used in the same way as laptops and desktops. Someone who is trying to find a product while using a smartphone is much more likely to be conducting a search for something specific, and may be looking for the item based on their current location, as opposed to absolutely everything that is available online.

While many laptop and desktop users conduct searches with the intention to buy online, mobile shopping trends show that many of their product queries are for products that they want to better understand but then purchase in a brick and mortar shop. They will often try to ensure that the retailer does sell the product, that it is in stock, and that they have the best price that can be found locally.

InMobi launches new Miip platform that will bolster mobile shopping

InMobi, a prominent advertising platform, has launched a new mobile shopping platform in India that is meant to enable discovery-lead commerce, sometimes referred to as d-commerce. The platform is called Miip, and it already has the support of Amazon India, Paytm, a leading mobile commerce organization, and several other retailers. This support will allow Miip to reach 120 million consumers throughout India, which will result in an estimated 5 billion discovery sessions in the country every month.

Miip will leverage discovery commerce in order to aid retailers

Miip is meant to usher in a new era of mobile shopping, leveraging d-commerce as a powerful tool to help consumers find what they are interested in. According to InMobi, retailers, both large and small, are having difficulty getting consumers to discover and explore the products that they offer. Miip is meant to help resolve this problem by creating a personalized mobile shopping experience that will make it easier for merchants to expose consumers to the products that they have. InMobi believes that Miip will drive as much as 80% of new product discovery for merchants and the platform will work to foster the growth of mobile payments in the retail sector.

Mobile shopping is now a major influence on the retail space

Mobile shopping is becoming a major force in the retail space. According to Amazon India, more than 60% of its traffic comes from the mobile space, with a significant number of shoppers using applications in order to shop for and purchase products they are interested in. Mobile shopping is seen as a convenient way to participate in e-commerce, as mobile devices can be used anywhere and at any time, as long as they have access to a mobile network.

Retailers are trying to find ways to engage mobile consumers

India has established itself as a leading mobile market and mobile commerce has begun to thrive in the country. As such, many retailers in the country have begun to focus more heavily on the mobile space in order to better engage consumers. Some have had difficulty in doing so, however, and Miip may be able to provide assistance with this and help retailers modernize themselves.