Tag: mobile shopping

Holiday season may bring growth to the mobile commerce market

| September 25, 2015

Many consumers may use their mobile devices to shop during the holidays

The holiday season is rapidly approaching and this may represent a major opportunity involved in the mobile commerce space. Touch of Modern, an e-commerce company that specializes in exposing men to products and bands that they may be interested in, reports that the 2014 holiday season was particularly significant in terms of growth. The upcoming holiday season may provide the mobile commerce space with significant momentum that will encourage more retailers to become mobile-centric.

Touch of Modern is seeing major growth through the holiday season

Touch of Modern raised some $14 million in Series B funding last year. During that same year, the company’s revenue grew by 400%, with mobile commerce representing a significant portion of this growth. More consumers are accessing e-commerce sites through their mobile devices. These consumers note that using their mobile devices has made it easier for them to shop for and purchase products. Mobile shopping is particularly popular among consumers with long commutes, as they are able to do their shopping while traveling and have products delivered to their homes.

IBM shows that mobile traffic is growing aggressively, largely due to the holiday shopping season

Mobile Commerce Thanksgiving Shopping A report from IBM has shown that mobile commerce saw explosive growth in 2014, largely thanks to holiday shopping. On Thanksgiving Day, mobile traffic accounted for some 52.1% of all online traffic. This was the first time that mobile devices accounted for more traffic than their PC counterparts. Consumers also spent more money through their mobile devices during the 2014 holiday season than they had done in 2013.

Retailers may have major opportunities in the mobile commerce field

Mobile commerce may see a greater increase this year than it saw in 2014. More retailers have begun to embrace the mobile space, hoping to engage consumers that favor shopping with their smartphones and tablets. Retailers have significant opportunities that they can take advantage of this year, but they will have to provide consumers with an enjoyable and convenient mobile shopping experience in order to do so.

Mobile commerce is growing in Turkey

| September 23, 2015

Consumers are using their mobile devices to shop online in Turkey

Mobile commerce is on the rise in Turkey, where a growing number of consumers are beginning to use their smartphones to shop for products online. Hepsiburada.com, a leading retailer in Turkey, has reported that mobile traffic has grown significantly over the past year. According to the retailer, 62% of the sites traffic comes from mobile devices. Smartphone adoption has accelerated throughout the country has powered the growth of mobile commerce.

Retailers are reporting growing mobile traffic and sales

According to Hepsiburada.com, one in every two orders made through the site is done so using a mobile device. Consumers have shown that they are very interested in mobile shopping due to its convenient nature. Other retailers have reported an increase in mobile traffic and shopping as well. The Informatics Industry Association has reported that e-commerce volume reached $6.2 billion in 2014, with mobile commerce accounting for a significant degree of this increase in volume.

11 million smartphones expected to be sold in Turkey by the end of this year

Mobile Commerce - Flag of TurkeyMobile commerce represents a $3 billion business and more consumers are beginning to use their devices to shop online rather than visit physical stores. According to GFK, a market research firm based in Germany, more than 4.5 million smartphones were sold in Turkey during the first five months of this year. By the end of the year, more than 11 million smartphones are expected to be sold throughout the country. Many consumers believe that mobile commerce represents an easier way to shop for products.

Mobile commerce continues to experience explosive growth throughout the world

Mobile commerce has been growing significantly throughout the world, with China, Japan, and South Korea emerging as the most prominent mobile markets. In Europe, mobile shopping is becoming a very powerful force for the retail industry and more companies are beginning to invest in the mobile space in order to effectively engage consumers that are relying on their mobile devices. In the coming years, mobile commerce is expected to continue seeing significant growth throughout the world.