Tag: mobile shopping

Multiple devices are now involved in the mobile commerce process

| October 1, 2015

Criteo report shows that cross-device is becoming the norm in the retail space

Criteo has released its latest report concerning mobile transactions, called Q3 2015 State of Mobile Commerce Report. The report has found that multiple devices are now in play during the entirety of a consumer’s purchasing process. E-commerce has been quite popular among consumers for many years, but more people are beginning to use their mobile devices to shop online, rather than rely solely on retail websites that they access from their conventional computers.

Approximately 50% of e-commerce transactions now involve more than one device

According to the report, 50% of e-commerce transactions throughout the world now involve more than one device. Cross-device has now become the standard in the e-commerce space, with consumers browsing for products that they are interested in on various platforms, including laptops, tablets, smartphones, and PCs. In order for retailers to find success in the mobile commerce space, they will also have to focus more heavily on cross-device support in order to provide an enjoyable shopping experience that will ensure that consumers will continue to shop on their platforms.

Apps are proving successful for retailers involved in mobile commerce

Mobile Commerce Process - Multiple DevicesThe report has also found that applications are one of the best ways for retailers to engage consumers. According to the report, brands that prioritize apps as their key revenue driver have seen their profits surge recently. These retailers have found significant success in the mobile commerce space with their applications, as they have served as an effective way to ensure that consumers can shop in a convenient manner. The report has also found that consumers prefer tablets when it comes to mobile shopping, as these devices offer a more enjoyable shopping experience.

Japan and UK lead in mobile commerce growth

The report from Criteo shows that the global mobile commerce market continues to grow. According to the report, mobile commerce now represents 35% of all e-commerce transactions made throughout the world. Japan is a leader in terms of mobile shopping, with the United Kingdom falling into second place. Cross-device purchases represents 49% of the e-commerce transactions in the UK.

Mobile commerce expected to see growth over the holidays

| September 30, 2015

The mobile space is growing as retailers change how they engage consumers

The holiday season may be a major opportunity for companies involved in mobile commerce, especially social media companies that are working with retailers. A recent report from eMarketer predicts that retail sales in the United States will grow year-over-year by 5.6% this year. Mobile commerce is expected to play a significant role in this growth, with mobile sales growing 32% year-over-year by the end of 2015. Many consumers are expected to use their mobile devices to get their holiday shopping done this year.

Better smartphones are improving the mobile shopping experience

According to the report, an estimated 25% of all e-commerce transactions are expected to be made through a smartphone in the United States. Consumers are beginning to rely more heavily on these devices, as they represent a more convenient way to shop. Advances in smartphone technology and design have further increased their attractiveness to mobile shoppers. Larger screens have made it easier for consumers to browse digital stores and purchase products. An enjoyable mobile shopping experience makes it more likely that consumers will continue to participate in mobile commerce.

Social commerce is growing quickly

Mobile Commerce Growth over Holiday SeasonAs mobile shopping continues to experience healthy growth, social networks are beginning to play a larger role in the mobile space. These companies have been involved in the mobile world for several years, but have only just begun to participate in mobile commerce. Companies like Facebook, Twitter, and Instagram are indulging in a new concept called social commerce, which involves selling products online through social networking sites. Social commerce is becoming a strong tool for retailers, especially those that want to engage mobile consumers. Many consumers favor using their mobile devices to visit social media sites, which has created new opportunities for retailers.

Consumers see mobile commerce as more convenient than visiting physical stores

Mobile commerce is expected to see significant growth over the holiday season. As in previous years, consumers are expected to use their mobile devices to get their shopping done and avoid large crowds at physical retail stores. The convenient nature of mobile commerce has proven to be quite attractive to consumers and more retailers are focusing more heavily on the mobile space.