Tag: mobile shopping

Commuters are interested in shopping with their mobile devices

Many Canadians commute to work, and a growing number of these people are beginning to shop on their mobile devices while commuting. A new survey from Ipsos Reid shows that more people are becoming involved in mobile commerce. These consumers have found that they can shop in a convenient manner without having to visit a physical store and mobile commerce allows consumers to conduct their shopping while traveling.

Mobile commerce continues to gain traction with consumers, especially those with long commutes

This increasingly prominent trend has given rise to the term “commuter commerce,” which specifically refers to those participating in mobile commerce while commuting. The survey from Ipsos shows that approximately 14% of people engage in this form of shopping, with 75% of commuters noting that they would consider mobile shopping if they needed to but products. Those that did make purchases from a mobile device while commuting noted that they did so in a variety of manners.

Consumers appear to be most interested in purchasing tickets and clothing

Tickets for entertainment events were among the most popular products purchased by consumers on mobile devices. Clothes were also quite popular, with 62% of consumers noting they used their mobile devices to purchase these products. The survey showed that 70% of respondents said that they would like to browse their favorite stores while commuting. This may put more pressure on retailers, many of whom have not yet embraced the world of mobile commerce.

Mobile commerce continues to grow and place pressure on retailers to adapt

Mobile commerce is quickly becoming a powerful force in the Canadian retail space. Many merchants have found that their customers are becoming more reliant on mobile devices, using these devices to either research or purchase products while in physical stores. As this trend continues to grow, retailers are feeling the need to embrace mobile commerce in order to better connect with consumers. Retailers in Canada have, however, been slow to adopt new payment solutions, which has limited the growth of mobile commerce throughout the country.

A recent Instart Logic survey has identified the reason behind certain m-commerce habits.

New research has provided a considerable amount of insight into the driving forces behind some of the most important consumer mobile shopping habits, providing a better understanding of what factors come into play when deciding where to spend money.

The research was conducted in the form of a survey by Instart Logic and was conducted in the U.S.

There were 2,000 American consumers who participated in the survey and shared their mobile shopping habits in order to make it possible to better understand what was driving them. The research indicated that consumer confidence in a given brand is heavily linked to the quality of an individual’s experience while taking part in mobile commerce. It was also determined that a clean site that is light and quick to load generates a better response from shoppers.

A large number of people are using their smartphones and mobile shopping features as a part of the choosing process.

The research findings stated that 62 percent of American adult consumers said that their mobile phones were used at some point in the complete shopping process, from discovery, to product research and even to actually buying the product. Among those who did use their mobile devices at some point in the shopping process, 77 percent said that they used m-commerce as a part of their initial research. Another 73 percent said their mobile devices were used for reading about product information and reviews.

Over three in every four shoppers indicated that using mobile commerce activities was helpful to their shopping success. Among them, 73 percent said they liked the convenience of shopping over mobile devices. Another 72 percent said it was appealing because it was always available.

More than half of the survey respondents said they would be making the same purchases over their smartphones that they would make from within a brick and mortar shop. Among them, 74 percent said that the deciding factor between mobile shopping and buying in person was the price they could find for the product they were seeking to purchase.