Tag: mobile shopping

While the stats from smartphone and tablet revenues continue to head upward, most shoppers still don’t m-buy.

The results of a new mobile commerce survey are in, providing a considerable amount of new insight into the habits of consumers that buy products and services over their smaller screen devices such as smartphones and tablets.

While the trend is definitely growing, it still appears to be driven by the minority of shoppers.

Also interesting, according to this Fits.me mobile commerce survey, were that 97 percent of the clothing purchases that were made by consumers were from home or work. Only 1 percent of the respondents said that they purchased the clothing while in-store using the WiFi from that location. The survey involved the participation of 1,027 smartphone or tablet using consumers and investigated their habits and opinions toward online shopping and ecommerce as a whole

It found that mobile commerce accounted for about 30 percent of clothing purchases made online.

Despite that fact, only 15 percent of the participants in this study had used their smartphone or tablet to make their previous online purchase overall. Among all of the respondents, only three had used their data plan to complete the most recent transaction online.

According to the Fits.me chief exec and co-founder, Heikki Haldre, “This survey gives the transactional statistics published in other reports some much-needed context about the shoppers that are driving those figures.”

This is important as previous recent mcommerce surveys have made it look as though the channel is taking off like a runaway freight train, but it never actually gave any indication as to who the shoppers are and which ones are actually behind those impressive looking figures. As it turns out, it is a smaller crowd than had previously been assumed.

The research also showed that among the respondents, 85 percent had used a desktop or a laptop computer to complete their most recent purchase online. Eleven percent had used a tablet, while online 4 percent had used a smartphone, and a mere 1 percent used one of shop’s in-store kiosks for completing their most recent online order.

According to recent statistics, mcommerce currently makes up 30 percent of online earnings.

The introduction and rapid penetration of smartphones has completely turned the world of online shopping on its head, to the point where mobile commerce is now representing a considerable share of the revenues that are being generated through ecommerce.

In fact, some of the latest data has indicated that mcommerce could represent nearly a third of online shopping revenue.

For example, in 2012, mobile commerce made up 10 percent of the overall revenues generated online by the websites of fashion retailer, Myntra, as well as 5 percent for Snapdeal an online deal provider. In 2013, however, that same channel was generating double the percentage for Myntra, and six times the percentage for Snapdeal, the latter of which was experiencing nearly daily growth in that area.

Travel companies are also benefiting from growing mobile commerce use by consumers.

It has been estimated that 15 percent of online travel company bookings at Yatra.com originated from smartphones. That company is now aiming to try to boost that figure to between 40 and 50 percent of its online revenue share, as rapidly as possible. Justdial, a local search website, has seen a much more considerable success rate, after having seen a growth of its mobile share of revenues by 150 percent.

For a long time the trend was for smartphone and tablet users to browse over their mobile devices and make their purchases in person, not online. Or they would browse over those gadgets and then make an online purchase using a laptop or desktop computer. However, that trend seems to be shifting as a growing number of people start to use their smartphones and tables for a larger number of daily tasks, including shopping and buying.

This trend toward mobile commerce buying has been accelerated by the rising number of retailers and merchants who have been optimizing their websites for smaller screens as well as creating dedicated apps. They have allowed for a greater amount of competition, comparison, and options so that consumers have more choice available to them through this channel.