Tag: mobile shopping

Applications are beginning to lose out to mobile sites when it comes to consumer shopping behaviors.

According to some of the latest statistics that were presented in a report on a recent study, consumers are now visiting m-commerce websites more frequently than apps, though they are more likely to make an actual purchase using the application.

This suggests that brands hoping for the greatest mobile shopping success may need to focus on both channels.

This also suggests that the previously recommended decision for brands to place all of their concentration on mobile app development in order to succeed in m-commerce may no longer be the ideal path. This is because the majority of smartphone users would prefer to interact with stores on their devices using websites and not applications. This is particularly true when it comes to informing themselves about the brand, store, shop locations, and products, for example.

The study looked into the way that consumers use m-commerce in order to interact with brands.

It was conducted by ICM Research, which surveyed more than 1,300 smartphone owners. It asked them about their interaction with a rather limited sample of 13 different retailers, over their smartphones. Across 12 of those 13 retailers, the websites were the most commonly used mobile shopping option. The only exception, the last of those retailers, was eBay, where the app received the largest amount of traffic.

The company that experienced the smallest number of mobile app users was Boots. Only 8 percent of the smartphone users who interacted with that brand and took part in the study did so by way of the app. Comparatively, 65 percent of them used the mobile website for this purpose. The retailer, Next, known for its fashions, experienced the second lowest use of its app – 11 percent – when compared to the interactions over its mobile website – 62 percent.

On the other hand, eBay’s m-commerce app was used by 52 percent of the respondents, whereas 35 percent of the respondents said that they interacted with that brand over their mobile browsers. Jamie Belnikoff, associate director at ICM Research, pointed out that the degree to which consumers seemed to prefer websites to apps surprised him.

E-commerce is growing quickly throughout Taiwan

Taiwan’s e-commerce sector is expected to see major growth in the coming years. More people throughout the country are beginning to shop online as new services become available to them The Institute for Information Industry has released a new report concerning this trend, highlighting the fact that e-commerce is becoming more attractive to these consumers because of its convenience factor. The growing adoption of mobile devices is also playing a role in the growth of e-commerce.

Mobile shopping is becoming a powerful trend among Taiwanese consumers

According to the report from the Institute for Information Industry, e-commerce in Taiwan is expected to grow by 20% annually over the next few years. The report notes that online transactions throughout the country reached $25.7 billion in 2013 and transactions are expected to reach more than $33.2 billion by 2015. Mobile commerce is expected to play a significant role in this growth as more consumers begin using the Internet from their smartphones and tablets.

Mobile devices are accounting for a greater portion of commerce throughout the country than they have in the past

The report indicates that nearly 18% of all Internet users in Taiwan are accessing the digital space from a mobile device. Many of these consumers are using their devices to shop for and purchase products online. Others are simply using these devices to compare products being offered by multiple retailers. Currently, an estimated 30% of Taiwan’s population use their mobile devices for commerce, communication, and social networking.

Security remains an issue of concern with most consumers

Mobile commerce has become quite popular throughout the Asian market. This is largely due to the widespread adoption of mobile technology, which is a trend that has been accelerating at a rapid rate for some time. Consumers appear to favor mobile shopping because it offers them more convenience and allows them to shop at any time of day with relatively little trouble. One issue that consumers are concerned about, however, is security. Many mobile commerce platforms currently lack the security features needed to keep a consumer’s financial information safe from exploitation.