Tag: mobile shopping

Starbucks is growing bolder with its mobile initiatives in order to better engage consumers

Starbucks is beginning to more aggressively promote its mobile payments application. The app can already be considered a resounding success for the company, but Starbucks is keen to see its use expand among its customers. The company is beginning to promote the app as the best way to avoid long lines at its local stores, giving customers a way to order and purchase products quickly from their mobile devices while also being rewarded for doing so.

Mobile commerce is quickly winning over consumers

Mobile commerce has won favor with consumers because of its convenient nature, but relatively few people are willing to embrace mobile payments fully. This is due to their security concerns and the fact that most mobile commerce platforms are exactly the same. The majority of mobile commerce applications currently available to consumers only facilitate mobile transactions, offering little else in the way of convenience or rewarding consumer loyalty. Starbucks has managed to find strong success with its app through a focus on consumer loyalty, noting that more than 8 million people are currently registered with My Starbucks Rewards.

Starbucks begins promoting mobile transactions in more of its stores located throughout the US

Approximately 14% of all payments made at Starbucks store now come from the company’s mobile application. Starbucks suggests that its customers are becoming quite interested in mobile payments because of how easy and convenient its mobile application is. The company is beginning to rapidly increase the number of locations that accept mobile transactions in the hopes of further promoting its application as a viable tool for consumers.

Company has big plans for mobile commerce and plans to see success in this highly competitive market

Mobile commerce has become one of Starbucks’ most lucrative business sectors. Rumors suggest that the company was able to generate more than $1 billion in revenue just from mobile payments in 2013. The company is eager to continue capitalizing on the increasing mobility of its customers, offering them services that are designed to be convenient and mobile-centric in nature.

Some of the data most recently released by the IDC has shown that the country is holding strong in shipments.

The International Data Corporation (IDC) has now released its Worldwide Quarterly Tablet Tracker report, which has shown that the Philippines is experiencing extremely strong tablet commerce in terms of the number of those devices that were shipped to the country during the first quarter of this year.

This indicates that the Philippines is an extremely important market among emerging countries.

The IDC data points directly at the Philippines in terms of being highly important for tablet commerce sales. When all is said and done, there were 598,375 of these mobile devices shipped during this year’s first quarter. This represents a massive growth when compared to the same quarter, in 2013. The year over year increase is estimated to be 110 percent, which represents the highest growth among all Southeast Asian countries.

There are certain players that have stood out among the rest in terms of tablet commerce sales.

At the moment, in the Philippines, it is Apple and Samsung that are holding the lead in terms of tablet sales in the country. The largest number of sales was achieved by Samsung, with Apple holding the second place. That said, those international players continue to face a growing level of competition from local manufacturers.

Vendors from the Philippines are starting to build a considerable amount of strength within their own country. Among the strongest, two that are currently standing out include Starmobile and Cherry Mobile. These two companies have managed to make quite the name for themselves by using powerful mobile marketing campaigns that include endorsements from some of the top celebrities in that part of the world.

According to IDC Philippines associate market analyst, Jerome Dominguez, who made a statement about the tablet commerce achievements in the country, “Backed by cash-rich marketing and A-list celebrity endorsements, Cherry Mobile and Starmobile continue to feed the appetite of Filipino consumers for budget-friendly tablets. The rising demand for tablets from these homegrown players will keep the Philippines tablet market on a growth trajectory in 2014.”