Tag: mobile shopping

A new research study has revealed that these shoppers are enjoying the opportunities that smartphone shopping provides.

According to a report that has been published by eMarketer, retailers that are hoping that their holiday shopping sales will be better than ever, this year, will likely want to look into targeting more mobile commerce campaigns toward shoppers within the Hispanic community.

The research revealed that Hispanic shoppers within the United States are using m-commerce to buy.

The eMarketer report revealed that in the U.S., Hispanic consumers have a greater likelihood to make a purchase by way of a smartphone or tablet than their non-Hispanic counterparts. The research was conducted in August and showed that 52 percent of Hispanic shoppers had purchased clothing over mobile commerce within the month prior to the survey. Comparatively, only 38 percent of non-Hispanic shoppers had done the same.

That said, there were many other areas in which Hispanic shoppers used mobile commerce more than non-Hispanics.

Among those areas of m-commerce where Hispanic consumers were shopping more included electronics, music, as well as movie tickets. Moreover, making purchases wasn’t the only shopping activity that was conducted over smartphones and tablets by consumers within this demographic. They were also reading reviews of the products that they were considering (53 percent). Non-Hispanics read reviews over mobile devices only 44 percent of the time.

As Hispanic shoppers informed themselves about products they were considering, they also looked into expert product ratings and not just those left behind by other shoppers. Thirty six percent of shoppers within that ethnic background had searched for the advice of an expert when deciding whether or not they would buy an item or service. Among non-Hispanics, that figure was only 26 percent.

Online videos and social media about products were the two other most important areas where Hispanic shoppers were seeking out information when they were considering a purchase over mobile commerce. That said, among all of the American shoppers, regardless of ethnic background, almost half of the participants in the research had made purchases over a smartphone or tablet during the month previous to the study.

The co-founders of the company, David Tisch and Alan Tisch feel that high fashion is headed to smartphones.

Although mobile commerce has seen a considerable amount of resistance when it comes to the willingness of consumers to start using it, the barriers that have been standing in its way appear to be coming down and a growing number of shoppers are choosing their smartphones and tablets for making online purchases.

This being the case, the co-founders of Spring are now hoping to continue the trend with a whole new m-commerce experience.

David Tisch, one of the Spring co-founders, said that “Every single transactional property on mobile—whether that’s Uber, or Hotel Tonight—is lowering the barrier to make significant transactions on your mobile phone.” The company is now betting that this will continue as he and the other co-founder, David’s brother Alan Tisch, are trying to use Spring – an app that was launched this fall – to try to bring the fashion world onto the smartphone screen. The goal is to provide the experience of a shopping mall on the tiny screen of a cell phone or tablet.

This mobile commerce app experience currently represents over 250 brands from the fashion world.

The majority of the brands on Spring are within the mid-label category, but there are some high end and lower end options represented there, as well. Approximately half of the products that are carried by the app are within the price range of $100 to $500. However, they feel that they are differentiating themselves through the other half of their m-commerce offerings, which provide a massive selection from the lower ends and high ends of fashion.

According to Caroline Brown, the CEO of Carolina Herrera, one of the labels on Spring, “I think that the expectation of customers today for an important brand is that you have to be present on all those channels.” She went on to say that the time has arrived in which it is simply not acceptable to fail to be present over mobile commerce channels. For Spring, this is only the jumping off point as they want to create not only a presence, but a highly desirable experience for shoppers, at the same time.