Tag: mobile report

Shoppers are making it clear that when it comes to shopping and buying, larger screens are king.

The latest development that has been becoming increasingly clear when it comes to mobile marketing news is that it is actually tablet commerce that is taking the hearts of shoppers, more than that occurring over smartphones.

Last year saw a doubling of overall mobile sales, bringing them to a striking $60 billion.

A report has just been issued by Javelin Strategy & Research, called “Mobile Payments Market: Tablet Shopping Surges as Mobile Retail Sales Top $60 Billion.” Within it, the trend toward tablet commerce was underscored, as it was evident that consumers appreciate the larger screen device for their shopping experience.

This trend toward tablet commerce shopping could be important insight for retailers.

The report reveals findings through surveys of 3,492 consumers that were conducted in June 2012, as well as the survey of an another 3,285 people last year in July. Yet another 3,509 people were also surveyed in November 2013 in order to generate the data seen in this research.

Executive vice president and research director of mobile at Javelin Research, Mary Monahan, explained that the mobile payments market has been surveyed by her company for about six years now, but that it has only been for the last two years that they have compiled historical trend data. The reason is that the survey in 2012, the questions on the survey were changed, making it so that the results from previous years could not be compared other than to an anecdotal level.

The survey results from 2013 showed a solid distinction in which retailers can find important insight, said Monahan. She pointed out that consumers are choosing tablet commerce to an increasing degree when they are shopping online on mobile devices. She stated that “Tablets played a dominant role in mobile shopping this year, accounting for approximately one-half of all mobile sales.”

Last year, tablets brought in $28.7 billion in mcommerce, which is five times the total of $5.1 billion that had been brought in the year before. Considering the level of penetration that smartphones have when compared to that of their larger screen counterparts, this figure is very interesting and shows that consumers find that tablet commerce offers something above and beyond what their cell phones are providing.

Research has shown that kids are using mobile devices far more than they were two years ago.

A recent report from Common Sense Media, entitled “Zero to Eight: Children’s Media Use in America” has revealed that mobile gadgets are being used by kids at a much greater rate than they had been only two years ago.

The child advocacy group’s 2013 report has shown that small screen popularity is exploding in young age groups.

This research comes just at a time in which doctors are cautioning that too much time in front of digital screens might be quite unhealthy for kids. The biannual survey of American parents that was conducted by Common Sense Media showed that there has been an increase by 89 percent in the number of children between the ages of zero and eight years who have used mobile gadgets. This is a massive increase when compared to the 2011 data, when only 38 percent of kids in that age group were using those devices considering that 72 percent have done so, this year.

Even among children younger than two years, 38 percent have used mobile gadgets for media in 2013.

In 2011, that figure had been only 10 percent. Furthermore, the amount of time that children are spending using those gadgets has tripled. It had been 5 minutes per day in 2011, but it has risen to 15 minutes, this year.

This report came at nearly the exact same time that the American Academy of Pediatrics underscored its previous cautions regarding the exposure of children to screens, including mobile gadgets and televisions. That organization advised parents to limit the “total entertainment screen time to less than one to two hours per day” and for children younger than two years, they should “discourage screen media exposure.”

The founder of Common Sense Media, Jim Steyer, has said that these gadgets are – to a growing degree – replacing everything from televisions to storybooks and even babysitters. Tablets have especially changed the way that devices play a role within families, as there has been a five-fold increase in the number of families who own them and of children who have access to them.