The company has announced that despite the world’s slowdown in mobile phone sales, it is seeing tremendous growth.
Huawei Technologies Co. Ltd. has recently announced its sales figures for the first half of 2015, and what it has revealed is that within China, it has managed to double its revenues, despite the fact that the trend for these handheld devices has been slowing.
This has managed to break away from those slowing trends that have been faced by its larger rivals.
Xiaomi Inc. and Samsung Electronics Co. Ltd, are both struggling with a massive slowing trend in the growth of their smartphone sales and revenues. Now, despite the fact that Huawei, the fourth largest maker of mobile phones, had failed to meet their shipment targets for a span of two solid years, it has now broken away from that direction. It has placed a considerable focus on high-margin premium models of their devices which has allowed it to boost its handset shipments by over 33 percent when compared to the same time in 2014.
This new change in the direction of Huawei smartphone sales comes nearly three years after its strategy shift.
This skyrocketing sales rate has arrived nearly three years after the company made the choice to drop its branding as a budget option and to step up to face some of the massive players in the industry, such as Apple and Samsung, with high-end offerings. This has aligned very effectively in the Chinese marketplace, where consumers who had previously been extremely conscious of the price of the devices are now more willing to spend additional money if they feel that they will be receiving value and quality in return.
Unlike the smartphone sales situation at Huawei, the overall smartphone shipment trend in China actually experienced a shrinking for the first time in six years. The first quarter saw sales falling during that time and the former leader of that space, Xiaomi, recorded its own first drop in its semi-annual sales figures, saying that the domestic market is coming very close to saturation. That claim closely aligns with what many sources are saying about the smartphone marketplace in China.
Although the South Korean handset manufacturer had previously lost its crown, it appears to have regained it.
By the end of last year, Samsung had managed to make its way back up the list in smartphone trends by shipping about the same number of handsets as Apple, but the news for the South Korean tech giant has continued to improve according to some of the latest stats.
Samsung has now moved its way back to the top spot for the number of smartphones shipped.
These smartphone trends are based on the number of shipments that the company made during the first quarter of this year. During the first three months of 2015, Samsung shipped 83.2 million mobile phones, which represents an increase over the 74.5 million that it shipped during the last quarter of 2014 when it had pretty much matched Apple’s numbers.
At the same time, these smartphone trends weren’t as favorable for Apple, which saw its shipments fall.
From January through March, iPhone shipments dropped to the level of 61.2 million, putting the company in second place behind Samsung. Both of those companies remain well ahead of the third place manufacturers, which are Lenovo/Motorola. Together, they shipped a much lower 18.8 million smartphones during the same period of time. That said, closely behind those two was Huawei, which managed to send 17.3 million devices out the door of its own warehouse during the first quarter of the year.
This data was presented by Strategy Analytics, which assembled the shipment and market share figures for the top players in the mobile technology industry. According to that firm, Samsung took in a 24.1 percent global smartphone market share. It also placed Apple at 17.7 percent of the worldwide share of the market. Lenovo/Motorola held 5.4 percent and Huawei had a firm grip on 5 percent.
Strategy Analytics also went on to release a range of additional feature phone and smartphone trends figures with regards to their shipments around the globe. That helped to show that Microsoft’s performance in this sector is not nearly as good as what that company had likely been hoping to achieve. After all, the figures revealed that Microsoft had seen a 33 percent drop in its mobile phone shipments in the first quarter of 2015, when compared to the same quarter in 2014.
