Tag: mobile payments service

Mobile wallet and marketing solutions added to IBM’s UBX

Vibes has now announced that it will be providing those capabilities to the Universal Behavior Exchange.

Mobile marketing firm, Vibes, has announced that it will be providing the Universal Behavior Exchange (UBX) from IBM with new capabilities for mobile wallet and advertising within that platform.

This should make it easier for marketers to be able to connect data throughout their various solutions.

The addition of the mobile wallet and marketing capabilities is meant to simplify and expand the ability of marketers to engage with their customers and understand their wants and expectations in the moment. Through the UBX at IBM, Vibes will make it possible for marketing firms to be able to boost their visibility into important data for their campaigns running over smartphones and tablets. This will make it possible to boost their conversion rates and enhance the experience for consumers throughout their shopping journey.

This improvement should be felt through everything from a mobile wallet to push notifications.

Mobile Wallet - IBMBy way of the UBX platform, the mobile marketing platform from Vibes has been integrated with a range of the different existing mobile commerce offerings from IBM. This will make it possible for marketers to benefit from the following:

• Customizing their mobile marketing campaigns at scale through the IBM Campaign feature in order to allow for targeted text messages, offers over mobile payments services, and others. This could improve the seamlessness of the experience for a much more natural shopping journey.
• Bring behavioral insights and data from e-commerce and m-commerce websites together through IBM Digital Analytics by way of all mobile marketing touch-points. This could provide a more complete understanding for considerably improved campaigns moving ahead.
• Take advantage of the IBM Marketing Cloud in order to gain email insight for improved communication with customers by way of smartphones and tablets so that targeted mobile wallet offers (using Android Pay and Apple Wallet) will be able to be delivered through email Manage. This will also make it possible for IBM Engage Mobile to be used for sending push notifications based on the behavior, data, and business rules of consumers.

The Square mobile payments company has filed for an IPO

The company founded by Jack Dorsey, the CEO of Twitter, is filing for an initial public offering of $275 million.

Mobile payments company, Square Inc., which was founded by Jack Dorsey, the CEO at Twitter, has now filed for a $275 million IPO, though it is likely that the figure – which is considered to be a placeholder – will change before anything official takes place.

Aside from being a co-founder of Square, Dorsey is also the CEO and is the largest shareholder.

At the time of the writing of this article, Dorsey was holding onto a 24.4 percent stake of the company. The next largest owner is Jim McKelvey, whose stake in the company is 9.4 percent. Underwriters of the IPO include JPMorgan, Goldman, Morgan Stanley, Jeffries, Deutsche, RBC, Stifel and Barclays. The Form S-1 filing by the company was made with the Securities and Exchange Commission, but it did not identify a specific share price for the mobile payments company, nor did it state how many of the shares would be made available for purchase.

The primary focus of Square mobile payments is small businesses who wish to process credit card payments.

Mobile Payments - Square Files for IPOAs a component of the intentions of the company to go public, Dorsey intends to donate the proceeds of tens of millions of shares of the company to the Start Small Foundation, his own charity. This was included within the regulatory filing. It states and underscores the point within the filing that says “This may at times adversely affect his ability to devote time, attention and effort to Square.”

While holding the top spots at two tech giants could be problematic, Dorsey has expressed that he is willing to delegate some tasks to some of Twitter’s senior execs, such as Adam Bain, the company’s COO.

There have been claims that one of the reasons that Dorsey had previously lost his position as the head of Twitter was due to having spent too much of his time on “extracurricular activities,” which included a broad spectrum of personal activities including a sewing class. Still, during the first half of this year, Square was profitable, having drawn in more than $560.6 million in revenue during that time. Still, though, increased spending has caused it to suffer a loss of $77.6 million.