Tag: mobile payments

Mobile commerce and marketing may go hand in hand

| June 14, 2013

Mobile commerce continues to grow and spark new opportunities in marketing

As mobile commerce continues to grow, new opportunities in advertising are emerging. Consumers are themselves becoming increasingly mobile-centric, making themselves somewhat exposed to mobile marketing campaigns. As new marketing opportunities emerge, retargeting is beginning to attract more attention. Retargeting allows companies to formulate advertisements based on the online activity of consumers. This means that companies can use retargeting to create advertisements that align with a consumer’s interests, rather than provide these people with ads that they are not interested in.

TapCommerce aims to bring retargeting to smartphones

TapCommerce, a relatively new startup focused on advertising and mobile commerce, aims to bring retargeting to smartphones. The company believes that retargeting can make mobile marketing smarter and more effective in engaging a new generation of consumers that has been stepped in mobile technology. The startup aims to provide companies with comprehensive services that can have a dramatic impact on their mobile marketing campaigns.

mobile commerce and mobile marketingRetargeting could create better marketing campaigns

Mobile commerce could be an ideal field wherein new marketing attempts can flourish. Most mobile commerce platforms exist as standalone applications, which can serve as marketing platforms for companies eager to engage mobile consumers. Mobile advertisements in such applications are nothing new, but these ads are often criticized by consumers for being too generic. TapCommerce believes it can make advertisements more effective by helping make them more attuned to the interests of consumers. This means that consumers would only see ads for products or services they have shown interest in in the past.

New marketing initiatives may thrive in mobile commerce

Mobile commerce and marketing may go hand in hand, but the advertising realm has fallen under an intense degree of scrutiny lately due to privacy concerns coming from consumers. Consumers are becoming more aware of the fact that companies and organizations are collecting valuable information from them and many people are beginning to show concern over how this information is being put to use and why.

New mobile payments platform launched in Australia

| June 13, 2013

Mobile payments gain traction in Australia

As mobile commerce grows more popular around the world, new payment platforms are emerging in several markets. In Australia, mobile payments start-up FLASHiZ has announced its official opening in Sydney. The start-up has plans to launch its new mobile payments platform in the coming months in an effort to engage the growing number of mobile consumers in Australia. FLASHiZ aims to make mobile payments as accessible to consumers as possible and will be focusing on numerous tools to ensure that this is possible.

FLASHiZ puts QR codes and NFC tags to good use

FLASHiZ leverages both QR codes and NFC tags in order to facilitate mobile payments. NFC technology has long been a staple in mobile commerce and most modern mobile commerce platforms are based upon the technology and its capabilities. Not all mobile devices support NFC, however, which is why FLASHiZ also makes use of QR codes. The codes help facilitate mobile payments for those that do not have NFC-enabled mobile devices.

Australia Mobile Payments - NFC and QR CodesNew platform can help with loyalty programs

FLASHiZ expects that its mobile payments platform will be integrated into stores and other sectors in the coming months. The company’s software could serve a variety of purposes as it does not only involve mobile commerce. FLASHiZ notes that its software can be used to develop and manage loyalty programs designed to engage consumers that rely heavily on the smartphones or tablets.

FLASHiZ may be able to find success in mobile payments

Mobile commerce has been seeing modest growth in Australia recently, but the country is still considered an attractive market for this sector. Companies like FLASHiZ are becoming more common as demand for new mobile payments platforms grows. Larger companies have yet to find significant traction with consumers in this sector, which may provide FLASHiZ with an opportunity to find some degree of success in its endeavors.