Tag: mobile payments

Mobile commerce firm launches new website

| January 28, 2014

New website aims to provide businesses with the information they need

Judo, a leading mobile commerce firm based in the United Kingdom, has launched a new website called judoHub. The website is devoted to providing businesses with information concerning mobile payments and how they can engage consumers with smartphones and tablets. Demand among consumers for comprehensive mobile commerce platforms and services is on the rise throughout the UK. If businesses do not adapt to the mobile space and accommodate consumers, they risk being left behind as consumers flock to businesses that have a stronger focus on mobile.Mobile Commerce - New Website Launch

Demand for mobile commerce services is on the rise throughout the UK

Judo decided to launch the new site because of the amount of requests for information it has been receiving from companies that make use of its services. These companies have a strong interest in engaging with mobile consumers, but often request guidance concerning where to start with this engagement. Mobile commerce platforms like Judo are able to attract consumer attention on their own, but these platforms cannot keep consumers involved with businesses for extended periods of time without additional engagement initiatives.

Businesses may be able to engage consumers through mobile-centric endeavors

Through the website, businesses will be able to find information that can help them develop mobile engagement strategies. Consumers with mobile devices have shown that they are more willing to engage in interactive marketing efforts than those without mobile devices. As such, businesses may do well to focus more heavily on mobile marketing, using mobile-centric strategies to augment their traditional marketing initiatives. Businesses may also benefit from integrating social media into their mobile marketing campaigns in order to better connect with consumers and their friends.

Mobile commerce continues to show impressive growth

Mobile commerce is on the rise in the United Kingdom. According to the recent IBM Digital Analytics Benchmark, mobile sales throughout the country grew 63% in 2013 and mobile devices accounted for 45% of all online sales made that year. The mobile sector is already showing strong potential for further growth this year, especially as more businesses begin to take mobile commerce more seriously and provide consumers with more mobile-centric services.

Mobile payments are growing globally

| January 27, 2014

New report highlights the growth of mobile commerce across 13 countries

MEF, a global trade association focused on the mobile space, has release the first report in its Global Consumer Insights Series on Mobile Money. The report highlights the growing popularity of mobile payments across 13 countries. Mobile commerce has been making strong growth in many of the world’s most prominent markets. Much of this growth is being driven by the growing number of people that have smartphones and tablets and how much they are beginning to use these devices in their daily lives.Mobile Payments - Global Growth

Report shows 15% of device users have made a mobile purchase in 2013

According to the report, some 15% of device users throughout 2013 made some form of mobile payment from their smartphones or tablets. The majority of these people made a purchase using some kind of mobile wallet application. These applications primarily leverage NFC technology, which allows digital information to be transmitted over short distances. Mobile wallets that do not make use of NFC technology are becoming more popular, however, as NFC-enabled mobile devices are still somewhat rare.

Mobile money users are becoming more important to businesses around the world

The report shows that mobile money users tend to spend more on individual purchases than others. The report notes that mobile money users are 10% less likely to make low-value payments and 14% more likely to make mid-value payments.  These particular consumers are becoming an important demographic for businesses that wish to engage the mobile audience, especially because these consumers are more likely to participate in mobile-centric initiatives, particularly those that leverage some kind of engagement technology, such as QR codes.

Mobile-only culture is beginning to emerge in developing countries

MEF’s report suggests that a “mobile-only” culture is beginning to emerge in developing countries. This involves people becoming more dependent on their mobile devices and making use of services that are only available through mobile platforms. Mobile banking, for instance, is becoming quite popular and a growing number of consumers are beginning to manage their finances solely through these mobile platforms. Mobile banking is expected to become much more popular than it already is as more financial institutions begin targeting mobile consumers.