Tag: mobile payments

Starbucks continues to see major success in the mobile commerce space

Starbucks has found a great deal of success in the mobile commerce space. The company’s partnership with payments processor Square has been quite lucrative and has given Starbuck’s some ideas for the future. The company recently announced plans to begin selling alcohol and hot food at thousands of its stores in the near future, while also unveiling plans to further expand its Teavana chain. In the mobile space, Starbucks has plans to begin expanding its payments technology beyond its own family of stores.

Company believes that licensing its technology could help retailers engage mobile consumers more effectively

Starbucks CEO Howard Schultz notes that the company has managed to establish a very powerful position in the mobile commerce sector. The company has managed to succeed with mobile payments where others have failed. Many retailers have been struggling to engage mobile consumers through new commerce channels, but none have yet managed to have the impact that both Starbucks and Square have had. Starbucks may be in a position to assist retailers by licensing off its mobile payments technology.

Starbucks generates $1 billion from mobile payments in 2013

Since partnering with Square in 2011, Starbucks has seen a 14% increase in mobile payments throughout its stores in the U.S. In 2013, it was estimated that the company generated more than $1 billion in revenue just from mobile transactions. Nearly 10 million customers have downloaded the company’s mobile commerce application, with 8 million people taking advantage of the loyalty rewards being offered by the application. In licensing its technology to other companies, Starbucks may be able to help retailers engage mobile consumers more effectively.

Starbucks is likely to continue seeing success in the mobile field by addressing consumer concerns

Starbucks has managed to avoid some of the pitfalls that exist in the mobile commerce sector thanks to its partnership with Square. Security and efficiency are two issues that many consumers have problems with when it comes to mobile payments. Starbucks has managed to address these issues quite effectively, providing consumers with a comprehensive service that provides them with more convenience.

The second largest fast food hamburger chain the United States is headed to your local smartphone.

When measured by volume, Burger King is the second largest hamburger fast food chain in the U.S. and it is now expanding even further by moving into the mobile commerce sphere with a new smartphone app.

The mobile app will be rolled out to allow food to be purchased in advance on a customer’s smartphone.

The goal of this foray into mobile commerce is to try to boost its appeal to younger customers. This mcommerce strategy will be introduced in April and should be rolled out into all of the over 7,000 American Burger King locations within “a few months”, says a company spokesperson, Bryson Thornton. They will likely be adding the option for customers to be able to order their drinks and food ahead of time so that they can pick it up in store.

To start, the mobile commerce app will provide customers with coupons that they can redeem for deals.

Mobile coupons have become a very successful part of smartphone based marketing and it looks as though the burger chain will be using its app to appeal to consumers from the very start through these discount and deal opportunities. The app will also provide customers with nutrition facts about the various foods that are sold by the chain quick service restaurant.

Burger King has also been working its way into the mobile payments arena, as this option has also become increasingly popular among customers in the age group that they are targeting with this mcommerce effort. The app will allow a “virtual card” to be loaded on a customer’s smartphone, within the app. This card can be filled with funds that can then be used for purchasing food and drinks in the same way that a gift card would be utilized.

The primary competition of Burger King in the fast food environment, McDonalds, has also been testing a mobile commerce app that would provide its own customers with similar types of options over their smartphones, including information and payments, among other features.