Tag: mobile payments

The financial institution intends to release the first 3D banking app in the world this September.

The new smartphone app uses augmented reality technology to assist customers in locating the closest branch or ATM, shows transactions, account balances, and spending locations, all of which is displayed in three dimensions, and Westpac New Zealand (NZ) hopes that the app will help customers gain better control over their credit card spending.

The app was the concept that took the top spot in The Westpac Global App Challenge in the UK.

The application utilizes the smartphone camera, which scans a consumer’s debit or credit card. After scanning, it instantly generates a 3D visual representation that is equipped with bar charts to show the user the amount of money that was spent in different categories, for instance, utilities, food, travel, etc. It also sums up loyalty points, allows the customer to make on the spot payments and flags the number of days that are left before a bill is due.

The unnamed rocket scientist, who developed the application, has a side business of building apps. Simon Pomeroy, the chief digital officer at Westpac NZ, said of the challenge winner that “His job is in innovation. He spends his time thinking about apps and saw the ability to create one he’d use himself. He was just really blown away by the fact that he could enter something online and have it taken to this level.”

Augmented reality technology takes mobile banking to another level.

Pomeroy said that after seeing the concept for the app, it became clear the impact AR tech can have in terms of “adding a new dimension to mobile banking.” He also noted that one of the important features of the app is its ability to find ATMs that were part of the ATM Global Alliance around the globe that could be used by Westpac customers free of charge.

Pomeroy stated that Westpac customers are constantly asking the company for quicker and more convenient ways to conduct their banking. What Westpac feels the app will accomplish is it can bring everyday banking to life in a visually appealing way that is easy to use. It will take daily banking to a whole new level.

The new augmented reality app will be released for iOS in September. Westpac said that there will also be an app released for Android mobile devices, which will come out later this year.

Kash aims to sidestep credit card fees and allow retailers to interact with consumers more directly

Starbucks has found a great deal of success in its mobile commerce endeavors, which has encouraged retailers to engage in the mobile space more aggressively. The company is considering offering its mobile payment technology to retailers, but this technology may not be available for some years. Kash is hoping to accelerate retailer’s entry into the mobile commerce space, offering them a way to accept payments from mobile devices and do away with credit cards and their fees.

Platform makes use of bank information rather than credit card information

Kash is a new platform available for iOS and Android devices. Users can make use of the application as soon as they download it and do not have to create an account before they are able to make a payment. Kash allows users to make use of their bank accounts rather than credit cards. They can use their bank’s login information instead of creating an account with the service. With payments being handled directly, retailers can have transactions processed in a single day rather than having to wait to receive payment for a week or more as it is processed by a third party.

Retailers express interest in Kash’s standalone scanner system

Retailers can sign up for Kash and receive assistance in setting up an online e-commerce portal. Kash does not currently offer equipment that can interface with modern point-of-sales systems, offering instead a standalone scanner that retailers can receive for free. Kash notes that retailers have expressed more interest in using their standalone system than waiting for features to be released that allow the Kash platform to interact with current point-of-sales systems.

Retailers could benefit from platforms like Kash

Retailers have been looking for ways to get into the mobile commerce field, but some have found this to be a difficult process. Engaging mobile consumers can be difficult because of their fickle nature and their unwillingness to tolerate platforms that are poorly designed. Retailers are relying on platforms like Kash to allow them to engage consumers in an effective manner.