Tag: mobile payments

The company has now made its way into a growing category of single touch purchase services.

PayPal has now announced the rollout of its mobile payments service called One Touch, which provides smartphone and tablet users with a way to check out and pay for items while shopping on their devices, using a single touch of the device.

This type of checkout program has been very popular among online shoppers using traditional PCs.

Amazon has had a great deal of luck with its version of the one touch checkout process. Many credit the ease of purchasing with the online marketplace for its ability to take the top spot in smartphone based retail shopping. It is also believed that Apple will also soon be adding its own one touch mobile payments checkout process on iPhones. Beating it to the punch, however, is PayPal, which is hoping to lead the way in the next generation of shopping checkout transactions.

One Touch is its mobile payments service that will help to complete a purchase much more quickly and easily.

Among the most frustrating elements of the mobile commerce experience is in the checkout, which requires a customer to have to complete forms and use a tiny touchscreen keyboard to enter shipping and billing information. This can be time consuming and often requires a great deal of correction when incorrect information has been accidentally entered due to the nature of the keyboard.

The PayPal One Touch feature is meant to help to overcome that struggle by giving a consumer the ability to use his or her PayPal account to pay for products purchased over a smartphone or tablet with a single click. When the account has been linked with the device, that user can use a single touch to pay just as Amazon customers have been able to do on that website for many years.

The One Touch service from PayPal is being rolled out on retail mobile apps during its first wave. The mobile payments service will also soon become available on mobile and responsive retail websites. There are no additional fees for customers to use this service, and merchants are charged the same 2.9 percent fee, plus 30 cents.

Retailers are finding more success in the mobile shopping space

Branding Brand, a leading mobile commerce service provider, has released a new study, which is the latest in its Mobile Commerce Index series. The study highlights the trends that exist in the mobile space and tracks those that are beginning to emerge therein. The report often notes that mobile payments are becoming more common among consumers, especially as businesses begin to become more accommodating of the mobile-centric audience.

Study shows that retail revenue jumped by 111% in May of this year

According to the study, average retail revenue increased by 111.3% in May of 2014 over what it had been during the same month in the previous year. This increase in revenue came from smartphones, with mobile consumers taking advantage of websites that were optimized for mobile use. Retailers with effective mobile websites saw more revenue growth than those without optimized sites. Those with poorly optimized sites tend to receive criticism from consumers who opt not to use such sites again in the future.

Mobile commerce is becoming a priority for the retail industry as consumers become more integrated with their mobile devices

Mobile commerce has managed to find a great deal of momentum in the retail sector. Consumers have shown that they are willing to shop for and purchase products from their mobile devices and many are beginning to do so more frequently than they visit physical stores. While physical retail is expected to retain its place of favor among consumers, more people are beginning to augment their visits to physical stores with mobile commerce.

Tablets may soon overcome smartphones as the primary mobile shopping platform

Smartphones are currently considered the leading mobile shopping platform among consumers, but tablets are beginning to catch up. Tablets are becoming favored because of their larger screens and generally stronger processing power. These tablets allow for a better shopping experience, creating an enjoyable atmosphere within the mobile commerce space. Some retailers are beginning to focus on appealing to tablet users because these consumers generally tend to spend more money while shopping online.