Tag: mobile payments

This deal between the sandwich chain and the service formerly known as Isis will rule out Apple Pay for the moment.

Subway, the sandwich chain, is now teaming up with Softcard in order to provide customers with the opportunity to use mobile payments to pay for their meals instead of a traditional credit or debit card.

The announcement stated that the NFC technology based mobile wallet will be usable at Subway next month.

As of October 1, Softcard mobile payments will be an accepted form of transaction at Subway. This joint venture among Verizon Wireless, T-Mobile USA, and AT&T Mobility was originally called Isis Wallet, but recently rebranded itself in order to place some distance between its name and the militant group that is currently terrorizing parts of the Middle East. This app is now supported by over 80 different mobile devices and is preloaded on over 30 of them.

The Softcard wallet will let customers choose their smartphone as a payment method.

All that customers need to do to use this mobile payments service through their NFC enabled smartphone is to tap the terminal at the Subway restaurant. This is now being rolled out after having completed a pilot program last year. Now, it will be available in over 26,000 locations of the restaurant found throughout the United States.

That said, despite the fact that the iPhone 6 now finally has NFC technology built into it, its users will still need to continue to use traditional transaction methods, at least for the next little while. The reason is that the Apple Pay service has been launched by that device maker and the iPhone 6 will be restricted exclusively to that service, at least for the first year after its release. Therefore, despite the fact that the technology is compatible, the wallet formerly known as Isis will not be available for Apple smartphone users.

That said, Michael Abbot, the CEO of Softcard, has stated in a recent blog post that the company is “actively working with Apple” to make that mobile wallet compatible with the iPhone 6 at some point next year.

New report from comScore highlights a shift in consumer behavior, linked to mobile shopping

People are beginning to change their shopping habits due to new mobile services that are becoming available to them. A new report has been released by comScore that highlights this shift in consumer behavior. Traditionally, desktop and laptop computers have dominated the e-commerce space. This has begun to change as mobile technology begins to play a more important role in society. Consumers are becoming more mobile-centric and they are beginning to demand services that cater to their interests.

Mobile searchers are more likely to lead to actual purchases

The report shows that approximately 61% of searches on laptop and desktop computers resulted in a local purchase, while 78% of searchers on smartphones resulted in such purchases. Consumers appear to be more active in searching for products on mobile devices than on stationary computers. Mobile searchers are more likely to power sales, which is why more businesses are beginning to take steps to engage mobile consumers more aggressively.

Consumers are more likely to use mobile websites than applications when shopping online

The report shows that approximately 7 in 10 consumers prefer mobile websites over applications when they are shopping online from their smartphones or tablets. Notably, mobile websites are more favorable among tablet users. This has to do with a tablet’s larger screen, which makes navigating a mobile website easier and more enjoyable for a consumer.

Electronic coupons are successful in promoting mobile commerce among consumers

The report also notes that 75% of mobile consumers make use of electronic coupons when t hey are shopping online. These coupons are issued by retailers as an incentive for mobile shopping. Sometimes, these coupons are part of loyalty programs that are specifically designed with mobile commerce in mind. Electronic coupons have proven that they are quite effective at encouraging mobile shopping, helping retailers find more success in the mobile commerce field. Notably, the majority of mobile transactions are made during the holiday season, where consumers use their smartphones and tablets to avoid long lines at retail stores.